2010 Youth Trends Report: Part 1, 2 & 3
Graham Brown, from WhatYouthThink.com, is an expert on Youth Trends. He has collected the most important Youth Trends and has created a 3-part presentation with trends such as Co-shopping, Side-loading, Blackberry Breakout, The Attention Economy, The End of the Pepsi Generation, Authenticity, Brand Democracy. Read and learn.
2010 Youth Trends Report Part1
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The Last Decade According to Gen Z
The decade according to 9-year-olds from allison louie-garcia on Vimeo.
Filmmaker Allison Louie-Garcia made the following short film by interviewing a series of nine-year-olds in 2009, to explore what they think.
Remember, these kids grew up in a world where iPods, computers, the Internet, digital music, YouTube and foreign wars were ubiquitous.
For them, our future is their normal.
They [...]
Social Media in 2010: Trend Predictions
TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters
View more documents from Taly Weiss.
In the report, David Armano says “mobile becomes a social media lifeline”: on the basis that nearly 70% of organisations ban social networking in the workplace, mobile internet will be a lifeline for addicted workers and what was once [...]
Gen-Y Part 2: The Myth of Fun.
We spent a lot of time working on our Brand Ambassadors Project which was set up to learn more about Gen Y. Not through books, through Gen Y themselves. We worked closely with 6 kids from varying backgrounds, all Gen Y. The research and the time we spent engaging with these guys was a lot [...]
Understanding Gen Y in 2009.
There has not been a great deal which we can take away from banks over the past few years. However the Commonweath Bank in May this year, created a dedicated website and a structured social media campaign discussing views on spending, saving and the GFC communicating directly to Gen Y.
We spent some time on this presenation and [...]
The battle for teens attention. Online Versus TV.
If you believe everything you read, you’ll know that teens aren’t watching TV anymore.
They are all watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them.
The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also [...]
FROM THE BULL: Getting interesting
Let’s face it most companies are dead boring and they are certainly not curious.
Because they are boring and not curious, their products and services (and probably people) are, by extension, boring and their customers know it. They don’t need to be. It is the curious people who force progress and make companies endure and [...]
Banksy Africa
We posted an article on Banksy in June this year and we received a lot of interest. If you did not get a chance to read the article, click on this link. We recently heard about Banksy visiting Africa. Here is a trail left behind.
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Gen-C: social oxygen
Dan Pankraz has rolled out a super-slick insights video which delves into young Australians views on ‘living for the weekend’ and the role of the mobile phone as their social oxygen. This is what all youth research should look like. Words and video thanks to the threebillion project.
Marketers and business owners, reach for your note [...]
