The 7 Trends that will Rock Marketing by Graham D Brown
The 7 Trends that will Rock Marketing by Graham D Brown View more presentations from Graham Brown.
Growing Up Digital | Don Tapscott
GROWING UP DIGITAL: The Rise of the Net Generation by Don Tapscott is an examination of the first generation to be bathed in bits since birth. These 3 billion children of the baby boomers are combining demographic muscle and digital mastery to become a force for social transformation. In a nutshell, because of their access [...]
Gen Y | Red Bull Young Jaws
ThreeBillion Steers us towards Red Bull Young Jaws. If you have a spare 5 minutes between your tedious, un-productive meetings, then sit down and grab some inspiration here. Paul from Three Billion explains best: Red Bull athletes are hardcore. But the Red Bull Young Jaws are plain crazy. The steady stream of branded films from [...]
What is More Important, Strategy or Culture?
Thursday morning and a coffee break during an important meeting in Melbourne. I was sitting in a really cool coffee shop in Flinders Lane and bumped into an old friend. He runs an Ad agency in Melbourne, its a new company and still in start up phase. As he ducked off to place an order, [...]
Copenhagen | Youth In Revolt
The latest issue of VMAN is slated to hit newsstands on April 20th, with one of the issue’s highlights being a 14-page editorial by Hedi Slimane. The piece features inspiration from the cultural landscape in Copenhagen, narrowing in on several creatives to become a part of the shoot, with styling done by Clare Richardson. Images [...]
2010 Youth Trends Report: Part 1, 2 & 3
Graham Brown, from WhatYouthThink.com, is an expert on Youth Trends. He has collected the most important Youth Trends and has created a 3-part presentation with trends such as Co-shopping, Side-loading, Blackberry Breakout, The Attention Economy, The End of the Pepsi Generation, Authenticity, Brand Democracy. Read and learn. 2010 Youth Trends Report Part1 View more presentations [...]
The Last Decade According to Gen Z
The decade according to 9-year-olds from allison louie-garcia on Vimeo. Filmmaker Allison Louie-Garcia made the following short film by interviewing a series of nine-year-olds in 2009, to explore what they think. Remember, these kids grew up in a world where iPods, computers, the Internet, digital music, YouTube and foreign wars were ubiquitous. For them, our future [...]
Social Media in 2010: Trend Predictions
TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters View more documents from Taly Weiss. In the report, David Armano says “mobile becomes a social media lifeline”: on the basis that nearly 70% of organisations ban social networking in the workplace, mobile internet will be a lifeline for addicted workers and what was [...]
Gen-Y Part 2: The Myth of Fun.
We spent a lot of time working on our Brand Ambassadors Project which was set up to learn more about Gen Y. Not through books, through Gen Y themselves. We worked closely with 6 kids from varying backgrounds, all Gen Y. The research and the time we spent engaging with these guys was a lot [...]
Understanding Gen Y in 2009.
There has not been a great deal which we can take away from banks over the past few years. However the Commonweath Bank in May this year, created a dedicated website and a structured social media campaign discussing views on spending, saving and the GFC communicating directly to Gen Y. We spent some time on this presenation [...]
FROM THE BULL: Getting interesting
Let’s face it most companies are dead boring and they are certainly not curious. Because they are boring and not curious, their products and services (and probably people) are, by extension, boring and their customers know it. They don’t need to be. It is the curious people who force progress and make companies endure and [...]
Banksy Africa
We posted an article on Banksy in June this year and we received a lot of interest. If you did not get a chance to read the article, click on this link. We recently heard about Banksy visiting Africa. Here is a trail left behind.
Gen-C: social oxygen
Dan Pankraz has rolled out a super-slick insights video which delves into young Australians views on ‘living for the weekend’ and the role of the mobile phone as their social oxygen. This is what all youth research should look like. Words and video thanks to the threebillion project. Marketers and business owners, reach for your [...]
