Leadership, perception and doing the right things at the right time.
MAX is a Melbourne based exec who likes to surf & breed. He writes for uncluttered white spaces from time to time. Here is part 3. I recently read with interest the Bull commenting about that great corporate phrase – “my word is my bond”. Love it. This got me thinking of another old chestnut [...]
Market research
Market research can be conducted in so many ways. Google (yeah I know, again right) has kept market research simple and direct with a handy cam and a man on streets of New York. The responses are breath taking. Buy a handy cam, invest an hour a month into this type of market research and [...]
Creating more than we capture
I read an article today stating only 30% of people graduating from Uni with a marketing degree are being placed in a marketing role and only a few more have actually been placed in a career of choice. Following this I had a conversation with a colleague who was bored with his job and looking for a change. Its not an easy market for brand managers or marketers and we need to do a lot more today than brand ourselves on-line through social media or “send in a resume” to be successful. There are a lot of good people today getting a lot less than they deserve.
Teams… Do they really work?
Working in teams has certainly been around a lot longer than me. I am for the record a huge believer in “team work”, just not necessarily, “teams” for the sake of creating them. Sure a team can foster creativity, productiveness, camaraderie and all the fun things associated. However the flip side can and often does, prove [...]
Karpo: Consistency & performance
It’s day two of the first tour match of the Australian Ashes VB Tour of England in Hove and the Australian Cricket Team Strength and Conditioning Coach Stuart Karppinen took some time to give an exclusive insight into one of his match days.
Remarkable starts with…
Goal setting is certainly a motivating experience. I love to hear people’s expectations, vision or desired state for their future. Its always a great conversation exhausting the possible. It is one of the most invigorating experiences.
