STRATEGY

The Apprentice Season 3

Becoming Slightly Famous

Remember Tim Shaw? He was the presenter of the infamous Demtel TV commercials encouraging us to buy with the memorable “but wait, there’s more”. Tim is an...
Sad-Stormtrooper

Are you Boring?

If I was asked to provide one single hard truth of modern business it would be this - that the majority of businesses are boring, unremarkable and indistinguish...
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The Power of the 80/20 Rule

Here is a theory that I have. It’s not based on research but rather on 25 years of personal observation across many businesses. It is that the average perso...
NYC Taxi

What is your mission?

  Author Harvey Mackay (“Swim with the Sharks without Being Eaten Alive”) tells the following incredible story about a ride with a New Y...
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Get unstuck fast

Many businesses just “do”. They do what they’ve always done without questioning whether it is still relevant or, more importantly, still the best way to d...