Google launches Buzz: Real time feeds for Gmail.
Google, like someone arriving late to a party already drunk and boisterous but with a lot of party favors, is trying to grab some of that Web2.0 social glimmer by polishing up Gmail with Google Buzz. The app, which is integrated into Gmail, includes the best features of Facebook, Twitter, Foursquare and other well-known social [...]
How Foursquare can help business owners.
How Foursquare Helps Consumers and Business Owners
View more presentations from 22squared.
Have you tried Foursquare yet? We jumped onto the platform a little over 3 months ago and it took us some time to really engage with the platform. There are some great elements however we thought we would leave it to slideshare to introduce it [...]
The Social Media Technographics Ladder.
Forrester have just released a new version of their famous Social Technographics ladder, which looks at how people use social media.
As you can see it now includes ‘Conversationalists’:
Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually [...]
Is social media really for everyone?
One of the most common issues big organizations have with social media is a reasonable fear that customers will air their grievances on a company-sponsored platform such as a blog, Twitter or Facebook page. The nearly universal response to this fear, one that has been hammered home at every conference, and in every blog post [...]
Vitamin Water’s Facebook Connect.
Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000 for her role in developing this new product.
The competition was interesting and unique in that it used [...]
Social Media in 2010: Trend Predictions
TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters
View more documents from Taly Weiss.
In the report, David Armano says “mobile becomes a social media lifeline”: on the basis that nearly 70% of organisations ban social networking in the workplace, mobile internet will be a lifeline for addicted workers and what was once [...]
Why women use social networks more than men?
Recent studies have shown that women make up majority of the active Facebook users today. The numbers continue to rise as women race ahead of men in their utilization of social networks today. Why is this?
Well, women in general are very social in nature compared to men. In other words, women generally tend to enjoy [...]
How do you use your social networks?
Thought leadership and awareness top goals
BtoB magazine’s “2010 Outlook” indicates social media marketing will be of rising importance for business-to-business (B2B) marketers.
Website, e-mail and search spending were at the top of the list for online tactics to increase, but social media was not far behind. Six in 10 B2B marketers planned to up spending [...]
[The Cool List #2] Project Label.
![[The Cool List #2] Project Label.](http://unclutteredwhitespaces.com/wp-content/uploads/2009/11/Picture-27-200x200.png)
We love this site and the concept behind Project Label.Project Label creates “social nutrition” labels to track manufacturers’ social and environmental responsibility.
Project Label strives to produce people-powered social nutrition labels. Just think food nutrition labels, but instead of only showing the impact on your health, the labels will show a company’s social and environmental [...]
The hierarchy of digital distraction.
Taking a trip back in time (only slightly), we come across David McCandles from InformationIsBeautiful Hierachy of Digital Distraction. We read through this a few month ago and desciced to re-surface this for our readers. With a trend in corporate Australia with late adopting managers shutting down FaceBook, MySpace and YouTube (godforbid), we thought this [...]
“The personal computer is simply not fully understood by companies like Apple”.
The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh [...]
Companies sell stuff. People buy stuff.
Companies sell stuff, people buy stuff
View more documents from Helge Tennø.
Helge Tennø from 180360720 has again put together an indepth look into old media versus new media and the changing perceptions in value. Below, Helge updates us on the presentation.
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been [...]
The Brand Lab Experiment
In August 2009, uncluttered white spaces ran an experiment to see if we could connect the world and create a platform for experts to leverage each others skills and create work in the process for the network
The Brief: Create a network of experts in business, marketing, design, strategy and ideation that can connect, learn and [...]
PRE-ORDER: THE VISUAL MISCELLANEUM
Close to one of our favourite websites in the world, Information is Beautiful is taking orders in advance for their new book, the Visual Miscellaneum, due out in the US 10th November. And in the UK on the 4th February. For the cats in Australia, our suggestion is you shoot an email through to the [...]
Understanding Gen Y in 2009.
There has not been a great deal which we can take away from banks over the past few years. However the Commonweath Bank in May this year, created a dedicated website and a structured social media campaign discussing views on spending, saving and the GFC communicating directly to Gen Y.
We spent some time on this presenation and [...]
Are you buying your customers?
As always, Helge Tenno from 180/360/720 has put together another amazing article on the future of marketing and the changing face of media.
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is something wrong with that mindset. In fact, with [...]
David Gillespie. Digital Strangelove.
David Gillespie has been a great source of marketing inspiration and thought leader for uncluttered white spaces. He has been burning the midnight oil by providing the planet with 263 pages of insanley insightful thoughts in relation to… well. Read on… and if you are not subscribing to his blog, you should be.
by David Gillespie.
“I [...]
Information is Beautiful. Who Rules the Social Web?
The crew over at Information is Beautiful have punched out a “as always” visually stunning report on who is ruling the social web space. Whilst we have an opinion, here is a look at what their research found.
Thanks to data gathering by Brian Solis. My data here.
n passing, it’s interesting how Google Ad Planner gives detailed data on [...]
Time for trains to play the game.
Time for the trains to start to become more. Commuting from my little coastal town on the train has been quite a culture shock for me. I have never been a train person. I have however been trying to be conscious of my footprint, it gives me the opportunity to have a few beers in [...]
Are you blurring the lines between marketing & PR?
The differences between marketing, advertising, PR, and branding are now blurred with the adoption of social media. According to the definition of social media found inWikipedia:
Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations [...]
Can MySpace recover its cool?
A new executive team at MySpace is trying to reignite the brand by focusing on areas like music, videos and games as users abandon the social-networking site for cooler destinations.
MySpace, which is holding a conference this week for its global ad-sales staff, needs to lure visitors back and kick-start advertising revenue, ad executives say. Research [...]
The battle for teens attention. Online Versus TV.
If you believe everything you read, you’ll know that teens aren’t watching TV anymore.
They are all watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them.
The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also [...]