Red Bull marketing

Here is a snapshot of The Red Bull 5 rules in youth marketing:

1) You have to be where they are (youth)
2) “Create”, don’t sponsor events
3) Be their social fabric
4) Sell “community” not products
5) Create legacies not advertising

Aug 19, 2009 | Categories: EVENTS, MARKETING | Tags: MARKETING, Performance, Red Bull, Skate, Skiing, Teamwork | Leave A Comment »