Nike Release M6 with Cinematic Narrative.
Nike/ Jordan release the M6 line accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe’s designers. We often try to say too much about a product, either in text or in video or through interactivity. In this case a few words and a few great images say it [...]
Todd Selby for Nike 6.0.
Photographer and artist Todd Selby recently embarked on an interesting project with Nike for their Fall/Winter ‘09 Apparel campaign, travelling across the US to Tahiti, Florida, Georgia, New Jersey and Brooklyn to speak to Nike 6.0’s top athletes. 6.0, Nike’s specialist action and youth sports brand, includes skateboarding, snowboarding, and BMX bike riding among other [...]
Lance Armstrong presents Stages in New York City.
In August, we wrote about the new Lance Armstrong initiative entitled STAGES. a traveling exhibition that will have its official New York opening hosted by Deitch Projects at the end of October. The final leg of the tour will take place at Art Basel Miami Beach in early December. All work in the exhibition is [...]
Nike CTRS Project presents London to Paris
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AllOrNothingproductions.com present “London to Paris”, directed by Grace Ladoja. The film documents 10 riders from all over the world making the track bike journey from London to Paris to meet Lance Armstrong as the Tour De France 2009 comes to a close. Made in association with Nike Sportswear’s CTRS project, the film’s NYC premiere is [...]
MAX: Today was a good day.
A US academic recently carried out a study on university-age males. The hypothesis was simple. We can convince post pubescent males of anything. The experiment went:
Step 1: Show aforementioned males the same dozen centerfolds
Step 2: Get them to select their favourite via polling software
Step 3: Fudge the [...]
NEWS: Lance Armstrong x Nike: Stages Launch
Lance Armstrong and Nike unite to launch STAGES, a global art show to raise funds and awareness for the fight against cancer.
Paris, (July 16, 2009) – To heighten global awareness of the cancer burden, Lance has teamed up with Nike to present “STAGES,” an art show that benefits The Lance Armstrong Foundation.
Engaging the creative community [...]
Moving parts.
[book id='' /]I woke up on Monday morning and to my amazement the Poms had managed to hold off an Australian victory in the 1st test match. I was sure by the time I went to bed the the Australians had the match won. Of course I shouldn’t have been so optimistic as we all [...]
