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Posts Tagged ‘MARKETING’

Dan Ilic on The Future of New Media with Reuters, New York Times & Al Jazeera

Dan Ilic on The Future of New Media with Reuters, New York Times & Al Jazeera

Dan Ilic sits down with three executives from some of the world’s biggest media outlets to have a chat about the future of their business. Moeed Ahmad, Head of New Media for Al Jazeera, Chief Scientist at Reuters, Nic Fulton, and the CTO of the New York Times, Marc Frons, were all in Australia talking [...]

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IF Melbourne in review:: “Nostalgia, denial & arrogance” – Ben Crowe @ IF 2010

IF Melbourne in review:: "Nostalgia, denial & arrogance" - Ben Crowe @ IF 2010

uncluttered white spaces hosted our second Innovation forum (IF Melbourne) on Tuesday night at Denmark House Melbourne.
The night turned out one of the most influential panels and guests list I have been involved in with some amazing contributions across the floor. IF exisits to bring together like minded innovators and thought leaders to share ideas [...]

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Rick Klotz on the world’s got problems.

Rick Klotz on the world's got problems.

As a continuation on our series tracking the devlopments at Freshjive (or formerly known as) in relation to the recent name changes, we found this short documentary intruiging, controversial with plenty of room for interpretation.
If we can take 1 insight from Rick’s approach, it is certainly that he is prepared to put it out there [...]

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From the Bull:: What happens when you give more than you take?

From the Bull:: What happens when you give more than you take?

Recently, I was chatting with a great friend of mine who runs his own successful business. He’s a fantastic guy who is loved by everyone. His network of friends, business contacts and acquaintances is huge. He is smart, pragmatic and has the best “bull-sh*t detector” on the planet. He can be gruff at times and [...]

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White Space TV: Talks with David Gillespie on Twitter and the future of the world as we know it.

White Space TV: Talks with David Gillespie on Twitter and the future of the world as we know it.

uncluttered white spaces caught up with David Gillespie in January 2010 and brought the video camera along for the ride. In an hour long discussion (this interview only goes for 5 minutes for those of you who just sighed), we covered topics as in depth as the link between caveman hand paintings and facebook, twitter and [...]

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From the Bull:: The ultimate feedback question.

From the Bull:: The ultimate feedback question.

Remember the old staff suggestion boxes? Staff were encouraged to submit ideas, suggestions, criticisms etc via a suggestion box which once every week or so a manager would open and review. If their suggestion was controversial or personal they could submit it anonymously. In the bad old days this was sometimes the only voice that [...]

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The Dark Lord of the Sith taking over the streets of New York. With Snoop Dogg!

The Dark Lord of the Sith taking over the streets of New York. With Snoop Dogg!

Star Wars x adidas Originals New York March from hypebeast.tv on Vimeo.
We talk a lot about alternative business models, which often leads to discussions around collaboration. It can often be seen as a stale conversation around two organisations struggling to leverage their own footprint alongside either an inferior brand, bigger brand or cooler brand. Its [...]

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We think you should visit:: TheLoop.com.au

We think you should visit:: TheLoop.com.au

Matt Fayle and Pip Jamieson have launched Australia’s very first online multi-media platform aimed to match creative professionals with potential employers. The idea was born in early 2009 after Matt and Pip identified a much-needed resource for the media professional environment.
The Loop, in its very short existence has over 80,000 Australians signed up along with recruitment [...]

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Announcing: Sahil Merchant joins IF Melbourne’s panel of experts.

Announcing: Sahil Merchant joins IF Melbourne's panel of experts.

IF Melbourne has recieved confirmation that Sahil Merchant will be joining the panel of experts.
Sahil is the co-founder and Chief Magazineologist of Mag Nation, a chain of retail stores specialising in mainstream and niche magazines, stationery, design books and t-shirts. Mag Nation has built a cult following amongst the creative and urban savvy communities [...]

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Seth Godin talking Linchpin with uncluttered white spaces

Seth Godin talking Linchpin with uncluttered white spaces

]
Yesterday morning we had the absolute privilege of speaking with Seth Godin in regards to the release of his new book LINCHPIN.
For those of you who are Seth Godin fans, you will enjoy this discussion, for those of you who are not familiar (the very few left), you will be converted.
It was nice having over [...]

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Newspapers that don’t matter.

Newspapers that don't matter.

I dropped in for a Sunday paper and a coffee on the way to visit the Hogarth’s this morning. Yes coffee as always from Ruby’s Kitchen. Great coffee. The newspaper on the other hand. Not so great.
I bought the paper this morning out of habit. The paper doesn’t really matter. We generally only read it [...]

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Major Label: Uses store staff as talent scouts

Major Label: Uses store staff as talent scouts

General Pants is a credible high-street clothing retailer in Australia. With over 700 staff nationwide, they probably get through as many workers as they do skinny jeans. However they’re about to do something which will make their stores a very cool place to work.
They’ve set up a singles only record label which gives the artist [...]

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Do you understand your talent?

Do you understand your talent?

The world under values you. It certainly under values your skills and the expertise you bring to your business. In most cases, your strongest assets are yet to be noticed by your boss. If that’s the case, it may be your fault.
A senior member of one of the worlds largest beverage groups reminded me over [...]

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The iPad converting Libraries.

The iPad converting Libraries.

The biggest buzz surrounding the iPad might be its applications and features, but there are more uses for this product. The iPad has paved the way for affordable multi-touch screen-walls for building interiors. CHC has designed a library feature wall which utilises the iPad as tiles. The size of the iPad (242.8mm x 189.7mm x [...]

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Introducing: Melanie Mueller to uncluttered white spaces

Introducing: Melanie Mueller to uncluttered white spaces

uncluttered white spaces would like to introduce our latest member. Communication and Media student Melanie Mueller from Germany has joined our team as our Trends Analyst.
We read with interest in an annual student survey that said that only 20% of 2009 college grads have a job.  Pretty amazing. So our new intern, to ensure she [...]

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The Social Media Technographics Ladder.

The Social Media Technographics Ladder.

Forrester have just released a new version of their famous Social Technographics ladder, which looks at how people use social media.
As you can see it now includes ‘Conversationalists’:
Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually [...]

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FROM THE BULL :: IN HARMS WAY.

FROM THE BULL :: IN HARMS WAY.

Military leaders get paid to make the hardest, most stressful executive decisions that anyone will ever have to make. Essentially, they have to decide (or not) whether to commit their military personnel to armed conflicts and in the process put their people in harm’s way. The stakes are different in business. Very few, if any, [...]

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Springwise :: Top 10 business ideas for 2010.

Springwise :: Top 10 business ideas for 2010.

Springwise have posted their top 10 business idea’s for 2010. The Springwise web site reviews thousands of business models and concepts. The extraction of good idea’s for 2010 provides an inspiring list of idea’s and focus points for companies of all sizes.
1. Small-scale food production using membership models
The past year or two saw a huge [...]

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Are you creating permission?

Are you creating permission?

Storytelling is builds credibility and creates permission.
I caught up for a coffee with Ash Frost from Theme Media yesterday. We discussed the various moving parts of the evolving modern business (see Digital Strangelove). We discussed the account management model today and how it to is evolving.
Creating a new customer is a huge investment. In time, [...]

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Is social media really for everyone?

Is social media really for everyone?

One of the most common issues big organizations have with social media is a reasonable fear that customers will air their grievances on a company-sponsored platform such as a blog, Twitter or Facebook page. The nearly universal response to this fear, one that has been hammered home at every conference, and in every blog post [...]

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Announcing IF Melbourne:: Innovating business in 2010.

Announcing IF Melbourne:: Innovating business in 2010.

uncluttered white spaces is hosting an innovation forum in Melbourne on Tuesday the 23rd of February 2010 from 7-PM @ Denmark House
The INNOVATION FORUM is where remarkable thought leaders come together to share ideas. The forums channel energy and direction towards solving the pressing issues for organisations both large and small across varying markets and [...]

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