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	<title>uncluttered white spaces &#187; launch</title>
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		<title>Nike Release M6 with Cinematic Narrative.</title>
		<link>http://unclutteredwhitespaces.com/2009/11/nike12/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=nike12</link>
		<comments>http://unclutteredwhitespaces.com/2009/11/nike12/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 11:01:47 +0000</pubDate>
		<dc:creator>Rennie</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[EVENTS]]></category>
		<category><![CDATA[STRATEGY]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Jordan]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[M6]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Shoes]]></category>

		<guid isPermaLink="false">http://unclutteredwhitespaces.com/?p=2335</guid>
		<description><![CDATA[Nike/ Jordan release the M6 line accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe’s designers.  We often try to say too much about a product, either in text or in video or through interactivity. In this case a few words and a few great images say it [...]]]></description>
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<p style="margin-top: 18px; margin-right: 0px; margin-bottom: 18px; margin-left: 0px; font-size: 15px; line-height: 22px; text-align: center; padding: 0px;"><img class="size-full wp-image-2336 aligncenter" title="melo_jordan03" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/11/melo_jordan03.jpg" alt="melo_jordan03" width="480" height="300" /></p>
<p style="margin-top: 18px; margin-right: 0px; margin-bottom: 18px; margin-left: 0px; font-size: 15px; line-height: 22px; text-align: center; padding: 0px;"><img class="size-full wp-image-2337 aligncenter" title="melo_jordan01" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/11/melo_jordan01.jpg" alt="melo_jordan01" width="480" height="290" /></p>
<p style="margin-top: 18px; margin-right: 0px; margin-bottom: 18px; margin-left: 0px; font-size: 15px; line-height: 22px; text-align: center; padding: 0px;"><img class="size-full wp-image-2338 aligncenter" title="melo_jordan02" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/11/melo_jordan02.jpg" alt="melo_jordan02" width="480" height="270" /></p>
<p style="margin-top: 18px; margin-right: 0px; margin-bottom: 18px; margin-left: 0px; font-size: 15px; line-height: 22px; padding: 0px;"><span style="font-family: Arial;">Nike/ Jordan release the M6 line accompanied by the launch of an </span><a style="color: #663399; text-decoration: none;" href="http://www.nike.com/jumpman23/m6/" target="_blank" onclick="urchinTracker('/outgoing/www.nike.com/jumpman23/m6/?referer=');"><span style="font-family: Arial;">interactive site</span></a><span style="font-family: Arial;"> full of behind-the-scenes storytelling content as told by the shoe’s designers.  We often try to say too much about a product, either in text or in video or through interactivity. In this case a few words and a few great images say it all and deliver a great brand experience.</span></p>
<p style="margin-top: 18px; margin-right: 0px; margin-bottom: 18px; margin-left: 0px; font-size: 15px; line-height: 22px; padding: 0px;"><span style="font-family: Arial;">Abandoning tiresome lists of product specs, the site provides visitors with an easily navigated series of short cinematic clips that speak to the shoe’s features and the inspiration behind every detail. Those looking for core information can interact with more familiar interfaces that describe the shoes’ specifications, or can click through to Nike.com and other retailers.</span></p>
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		<title>Oakley Launch Elite Collection</title>
		<link>http://unclutteredwhitespaces.com/2009/11/oakley-launch-elite-collection/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=oakley-launch-elite-collection</link>
		<comments>http://unclutteredwhitespaces.com/2009/11/oakley-launch-elite-collection/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 20:33:44 +0000</pubDate>
		<dc:creator>Rennie</dc:creator>
				<category><![CDATA[Innovations]]></category>
		<category><![CDATA[THE COOL LIST]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[DESIGN]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Oakley]]></category>

		<guid isPermaLink="false">http://unclutteredwhitespaces.com/?p=2161</guid>
		<description><![CDATA[GEAR FOR LIFE: Oakley have has spent decades achieving technological milestones in the field of optics. The Elite collection of eyewear pushes the realm of possibility with innovative new optical technology and breakthrough design. Oakley Elite Collection is not for anyone ranging from ($500-$4,000). Featuring the big O&#8217;s most daring designs and innovative technologies, the Elite [...]]]></description>
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<p><img class="alignnone size-full wp-image-2162" title="oakley-pit-bull" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/11/oakley-pit-bull.jpg" alt="oakley-pit-bull" width="635" height="400" /></p>
<p><img class="alignnone size-full wp-image-2163" title="Picture 11" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/11/Picture-11.png" alt="Picture 11" width="631" height="346" /></p>
<p>GEAR FOR LIFE: Oakley have has spent decades achieving technological milestones in the field of optics. The Elite collection of eyewear pushes the realm of possibility with innovative new optical technology and breakthrough design. <a style="font-size: 14px; vertical-align: baseline; outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: #ff4000; text-decoration: none; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;" href="http://www.oakley.com/elite" onclick="urchinTracker('/outgoing/www.oakley.com/elite?referer=');">Oakley Elite Collection</a> is not for anyone ranging from ($500-$4,000). Featuring the big O&#8217;s most daring designs and innovative technologies, the Elite Collection includes the hard-core first responder Assault Boot, the Swiss-made automatic Time Bomb II watch, the Romeo-inspired, rugged Pit Boss sunglasses, and the mother of all Oakleys, the carbon fiber-bodied, polarized C Six.</p>
<p>To learn more visit <a style="font-size: 14px; vertical-align: baseline; outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: #ff4000; text-decoration: none; padding: 0px; margin: 0px;" href="http://www.oakley.com/elite" onclick="urchinTracker('/outgoing/www.oakley.com/elite?referer=');">Oakley Elite Collection</a>
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		<title>Google’s real-time communication platform. Nice.</title>
		<link>http://unclutteredwhitespaces.com/2009/10/google%e2%80%99s-real-time-communication-platform-nice/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=google%25e2%2580%2599s-real-time-communication-platform-nice</link>
		<comments>http://unclutteredwhitespaces.com/2009/10/google%e2%80%99s-real-time-communication-platform-nice/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 12:34:45 +0000</pubDate>
		<dc:creator>Rennie</dc:creator>
				<category><![CDATA[Innovations]]></category>
		<category><![CDATA[THE COOL LIST]]></category>
		<category><![CDATA[COOL GEAR]]></category>
		<category><![CDATA[EVENTS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[STRATEGY]]></category>

		<guid isPermaLink="false">http://unclutteredwhitespaces.com/?p=1631</guid>
		<description><![CDATA[We know you have heard about Google Wave by now, Google’s real-time communication platform that was launched to the public on September 30th. We know you’re excited about Google Wave, so here’s what we think you should know: While we suggest reading this article on the launch of Google Wave for more detailed information, here’s the sum of it: Google [...]]]></description>
			<content:encoded><![CDATA[<p></p>
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<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;">We know you have heard about <a style="text-decoration: none; color: #409ed3;" href="http://mashable.com/2009/05/28/google-wave/" onclick="urchinTracker('/outgoing/mashable.com/2009/05/28/google-wave/?referer=');">Google Wave</a> by now, <span style="white-space: nowrap;">Google’s </span>real-time communication platform that was launched to the public on September 30th. We know you’re excited about Google Wave, so here’s what we think you should know:</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="line-height: 14px;"> </span></p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;">While we suggest reading this article on the <a style="text-decoration: none; color: #409ed3;" href="http://mashable.com/2009/05/28/google-wave/" onclick="urchinTracker('/outgoing/mashable.com/2009/05/28/google-wave/?referer=');">launch of Google Wave</a> for more detailed information, here’s the sum of it: <strong style="font-weight: bold; font-style: normal;">Google Wave is a real-time communication platform.</strong> It combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client. You can bring a group of friends or business partners together to discuss how your day has been or share files.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><img class="alignnone size-full wp-image-1632" title="google_wave_page" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/10/google_wave_page.jpg" alt="google_wave_page" width="554" height="362" /></p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;">
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;">Google Wave has a lot of innovative features, here is a quick snapshot of our fave&#8217;s:</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="font-style: normal;"><span style="white-space: pre;"> </span>We love this </span><strong style="font-weight: bold; font-style: normal;">&#8211;&gt; Real-time:</strong> In most instances, you can see what someone else is typing, character-by-character.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="font-style: normal;"><span style="white-space: pre;"> </span>Sort of cool</span><strong style="font-weight: bold; font-style: normal;"> &#8211;&gt; Embeddability:</strong> Waves can be embedded on any blog or website.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="font-style: normal;"><span style="white-space: pre;"> </span>Ummm</span><strong style="font-weight: bold; font-style: normal;"> &#8211;&gt; Applications and Extensions:</strong> Just like a <span style="white-space: nowrap;">Facebook</span> application or an iGoogle gadget, developers can build their own apps within waves. They can be anything from bots to complex real-<span style="white-space: pre;"> </span>time games.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="font-style: normal;"><span style="white-space: pre;"> </span>Killer</span><strong style="font-weight: bold; font-style: normal;"> &#8211;&gt; Wiki functionality:</strong> <em style="font-style: italic; font-weight: normal;">Anything</em> written within a Google Wave can be edited by anyone else, because all conversations within the platform are shared. Thus, you can correct information, <span style="white-space: pre;"> </span>append information, or add your own commentary within a developing conversation.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="font-style: normal;"><span style="white-space: pre;"> </span>Nice </span><strong style="font-weight: bold; font-style: normal;">&#8211;&gt; Open source:</strong> The Google Wave code will be open source, to foster innovation and adoption amongst developers.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="font-style: normal;"><span style="white-space: pre;"> </span>My friends can check up on my spellling iisues with</span><strong style="font-weight: bold; font-style: normal;"> &#8211;&gt; Playback:</strong> You can playback any part of the wave to see what was said.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="font-style: normal;"><span style="white-space: pre;"> </span>Off the hook</span><strong style="font-weight: bold; font-style: normal;"> &#8211;&gt; Natural language:</strong> Google Wave can autocorrect your spelling, even going as far as knowing the difference between similar words, like “been” and “bean.” It can also auto-translate <span style="white-space: pre;"> </span>on-the-fly.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><span style="font-style: normal;"><span style="white-space: pre;"> </span>We love this feature</span><strong style="font-weight: bold; font-style: normal;"> &#8211;&gt; Drag-and-drop file sharing:</strong> No attachments; just drag your file and drop it inside Google Wave and everyone will have access.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;">While these are only a few of the many features of Google Wave, it’s easy to see why people are extremely excited.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;">Google Wave was the brainchild of a team based out of Sydney, <span style="white-space: nowrap;">Australia</span>. The core team members are two brothers, Jens and Lars Rasmussen, and lead project manager Stephanie Hannon, all of whom were involved in <span style="white-space: nowrap;">Google Maps</span> previously. Google Wave was announced last week at I/O Developer conference, although the product will not be available to the public for several months.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;">To learn more on these features follow <a style="text-decoration: none; color: #409ed3;" href="http://mashable.com/2009/05/31/google-wave-features/" onclick="urchinTracker('/outgoing/mashable.com/2009/05/31/google-wave-features/?referer=');">The Top 6 Game-Changing Features of Google Wave</a>.</p>
<p style="margin-bottom: 1em; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: 1.5; text-align: justify; padding: 0px;"><strong>Thanks to<a href="http://mashable.com" target="_blank" onclick="urchinTracker('/outgoing/mashable.com?referer=');"> Mashable</a> for the update.</strong></p>
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<a href='http://unclutteredwhitespaces.com/2009/10/google%e2%80%99s-real-time-communication-platform-nice/google-wave-wallpaper-2/' title='google-wave-wallpaper-2'><img width="200" height="200" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/10/google-wave-wallpaper-2-200x200.jpg" class="attachment-thumbnail" alt="google-wave-wallpaper-2" title="google-wave-wallpaper-2" /></a>
<a href='http://unclutteredwhitespaces.com/2009/10/google%e2%80%99s-real-time-communication-platform-nice/google_wave_page/' title='google_wave_page'><img width="200" height="200" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/10/google_wave_page-200x200.jpg" class="attachment-thumbnail" alt="google_wave_page" title="google_wave_page" /></a>
<a href='http://unclutteredwhitespaces.com/2009/10/google%e2%80%99s-real-time-communication-platform-nice/robotstweet/' title='robotstweet'><img width="200" height="200" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/10/robotstweet-200x200.png" class="attachment-thumbnail" alt="robotstweet" title="robotstweet" /></a>
<a href='http://unclutteredwhitespaces.com/2009/10/google%e2%80%99s-real-time-communication-platform-nice/samplegadgets/' title='samplegadgets'><img width="200" height="200" src="http://unclutteredwhitespaces.com/wp-content/uploads/2009/10/samplegadgets-200x200.png" class="attachment-thumbnail" alt="samplegadgets" title="samplegadgets" /></a>
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		<title>12 Entrepreneurial facts.</title>
		<link>http://unclutteredwhitespaces.com/2009/09/12-entrepreneurial-facts/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=12-entrepreneurial-facts</link>
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		<pubDate>Tue, 22 Sep 2009 23:01:15 +0000</pubDate>
		<dc:creator>Rennie</dc:creator>
				<category><![CDATA[BUSINESS]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[markeing]]></category>
		<category><![CDATA[startups]]></category>

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		<description><![CDATA[I have a picture in my head of what the average entrepreneur is like.  I’d guess pretty young (think Facebook, Twitter, Google, etc.) living the red beans and rice lifestyle and working 80+ hours a week and sleeping under their desk.  On some parts, I’m probably right — but on many, I’m flat-out wrong.  This is [...]]]></description>
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<p style="font-size: 0.9em; line-height: 21px;">I have a picture in my head of what the average entrepreneur is like.  I’d guess pretty young (think Facebook, Twitter, Google, etc.) living the red beans and rice lifestyle and working 80+ hours a week and sleeping under their desk.  On some parts, I’m probably right — but on many, I’m flat-out wrong.  This is demonstrated by a recent report from the Kauffman foundation for entrepreneurship.  The report is titled “<a style="color: #414141;" href="http://www.kauffman.org/uploadedFiles/ResearchAndPolicy/TheStudyOfEntrepreneurship/Anatomy%20of%20Entre%20071309_FINAL.pdf" onclick="urchinTracker('/outgoing/www.kauffman.org/uploadedFiles/ResearchAndPolicy/TheStudyOfEntrepreneurship/Anatomy_20of_20Entre_20071309_FINAL.pdf?referer=');">The Anatomy of an Entrepreneur</a>”.  It’s based on a survey of 549 company founders across a variety of industries (that’s my first mistake, as it turns out entrepreneurs start companies<em>other</em> than Internet software companies — who knew?)</p>
<p style="font-size: 0.9em; line-height: 21px;">In any case, here are some of the points from the report that I found the most interesting.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>1.</strong> The average and median age of company founders when they started their current companies was 40.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>2.</strong> 95.1 percent of respondents themselves had earned bachelor’s degrees, and 47 percent had more advanced degrees.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>3.</strong> Less than 1 percent came from extremely rich or extremely poor backgrounds</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>4.</strong> 15.2% of founders had a sibling that previously started a business.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>5.</strong> 69.9 percent of respondents indicated they were married when they launched their first business. An additional 5.2 percent were divorced, separated, or widowed.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>6.</strong> 59.7 percent of respondents indicated they had at least one child when they launched their first business, and 43.5 percent had two or more children.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>7.</strong> The majority of the entrepreneurs in the sample were serial entrepreneurs. The average number of businesses launched by respondents was approximately 2.3.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>8.</strong> 74.8 percent indicated desire to build wealth as an important motivation in becoming an entrepreneur.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>9.</strong> Only 4.5 percent said the inability to find traditional employment was an important factor in starting a business.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>10.</strong> Entrepreneurs are usually better educated than their parents.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>11.</strong> Entrepreneurship doesn’t always run in the family. More than half (51.9 percent) of respondents were the first in their families to launch a business.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left"><strong>12.</strong> The majority of respondents (75.4 percent) had worked as employees at other companies for more than six years before launching their own companies.</p>
<p style="font-size: 0.9em; line-height: 21px;" align="left">Which of the above surprises you the most and alters your mental model of what entrepreneurs are like?</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #515151; padding: 0px; border: 0px initial initial;"><strong><em>About the Author</em></strong><em>: Dharmesh Shah is founder and creator of </em><em><a href="http://onstartup.com" target="_blank" onclick="urchinTracker('/outgoing/onstartup.com?referer=');">OnStartup.com</a></em><em> </em><em>. You can comment on Dharmesh&#8217;s post via the comment box or <a href="http://onstartups.com/About/AboutOnStartupscom/tabid/5219/Default.aspx" target="_blank" onclick="urchinTracker('/outgoing/onstartups.com/About/AboutOnStartupscom/tabid/5219/Default.aspx?referer=');">contact here</a></em></p>
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<p style="font-size: 0.9em; line-height: 21px;">Posted by Dharmesh Shah on Mon, Sep 22, 2009</p>
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