Softpower: What is the Impact of Australia’s Laid Back Nature?

November 23, 2011 | Joshua Capelin 3

By the time I saw a bus passenger give the driver a large carnation, I knew I was witnessing something unique. This was the third or fourth time I had witnessed an atypical behaviour by a stranger.
Prior, a resident had picked up a friend’s earring…Read More

The Hipster in us all. Why we care.

April 11, 2011 | Joshua Capelin 4

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I must admit, I never, ever thought I would ride a single-speed bike. I would spot the lithe and lean figures accessorized to the hilt, riding with a beyond safe narrow hand grip weaving and winding their way around Sydney with an unexplainableRead More

Is Greenwashing Dead or just Re-Packaged? A look at The Good, The Bad and the Ugly!

March 24, 2011 | Joshua Capelin 3

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Remember Greenwashing? It was the term given to brands that lied, claiming their products were eco-friendly and therefore preferred by customers who were eco-minded, when the products really weren’t at all.
For some people, it wasRead More