Want to know the Environmental Impact of your Levi’s 501s?

Sustainability has proven to be a powerful motivator for consumption of everything from Prius vehicles to conflict-free diamonds and Method household cleaners. The Wall Street Journal reports has written an article on the recent devlopments of around 100 companies in creating software/ eco index to emasure the impact of your Nikes versus your Adidas. The [...]
A BATHING APE and DAIWA create the 144 hour pop-up retail store.

A BATHING APE are creating a special pop-up store alongside fishing brand DAIWA. The collaboration will come to life on July 24th, as both companies officially open the retail spot dubbed 144H, for the amount of hours it will remain open to the public. Featured product include fishing supplies, outdoor goods, and fishing apparel. Further [...]
Palladium Extend the Pirate Radio Concept to Bread & Butter Berlin

Following the success of London Pirate Radio, a documentary created by Palladium and VICE, and the Palladium x Logan Sama Mix tape release, Palladium continues their association with grime music at Bread & Butter Berlin 2010 with an exciting extension of the pirate radio concept. Palladium and VICE are creating Palladium Radio, a unique pop [...]
Infograph | A detailed look at the hipster fashion cycle

Flavorwire has provided some insight in relation to fashion cycles and trend in this infograph design by Emily Miethner Providing insight in relation to what leading companies have seem to have known for quite some time: today’s lame trends are tomorrows cutting edge fashion. Like the ocean’s tide, fashions ebb and flow. Whether it’s an indie band, [...]
A few things we can learn from fashion & Victor Churchill

We can all learn a lot from Fashion. Fashion brands exist based on their ability to connect with consumers emotionally. Fashion has nothing to do with price and more about marketing than product, it has everything to do with the need to associate at an emotional level. As the saying goes, people “do not buy the [...]
Fashion that touches the World

Holstee is an Eco-friendly clothing company. Their style is simple, functional, unique and made out of 100% recycled material. Although there are quite a few Eco-friendly fashions on the market, Holstee captivates through its inimitable concept. The brand founded by brothers Dave and Mike Radparvar was not only created to be fashionable and functional but [...]
10,000 Tees by American Apparel.

Sure American Apparel has always considered it’s Tees art- but now the artists themselves have begun to use them as a medium. For this year’s Shenzhen Biennale, Los Angeles based design group Ball-Nogues Studio have come up with a full-scale installation using 10,000 AA shirts. The result is something one part Cristo, one part pure downtown LA. [source [...]
LifeStyle :: The evolution of the hipster [00 - 09]
LifeStyle :: The evolution of the hipster [00 - 09] presented by paste magazine had us reliving a few memories. The most common comment. Are you kidding… its 2009 already? To view a larger scale version of the time, click here now or on the image below. Bring on 2010.
Roberto Cavalli for 10% of the Shelf Price Anyone?

We didnt really want to. However we just had to write about RentTheRunway.com. We have too many young readers who will kill for this. In fact, I know a few boomers who will also be logging on in the next 34 seconds. What if that dress you saw in Vogue, the one with the stratospheric [...]
Herbie Fletcher launches Chapter 38.

As true diehards to surf & street culture, when we were informed of the release of the new Herbie Fletcher book. We had no choice but to post it. Surf legend Herbie Fletcher has carved out an impressive reputation over the last half-century, ?honing his skills as a surfboard designer, filmmaker, business entrepreneur, artist, and [...]
Freshjive… No Logo.
For over 20 years, Freshjive has been stocking skate shops and streetwear boutiques with their signature looks, often sporting one of the most recognizable logos of the 90’s. However, all of that is about to change as Freshjive embarks upon one of the world’s first anti-branding campaigns, in which they will be stripping their logos [...]





