Product Versus Pitch & Why Nokia Should Pull All Advertising

May 12, 2011 | Joshua Capelin 1

Nokia should pull all advertising.

Riding to work the other day I flashed past a bus shelter housing an ad for a new Nokia phone. I couldn’t tell you what model it was,  I can tell you the headline. Actually, after trying for 5 mins and Googling…

Read More

The Critical Importance of Red Flags & DHL’s Unfortunate Ability of Shirking Responsibility

May 9, 2011 | Andrew Fallshaw

I’ve just had a nightmare experience with DHL. It’s still not resolved, but at least I am (someone is) learning from their mistakes.

The Lesson: Always allow for red flags
No matter how slick your processes, unforeseen things are going …

Read More