Brand: The Most Valuable Asset of any Business

December 5, 2011 | The Bull

 

A couple of years ago a past colleague of mine called me for help. He wanted to know whether I knew a good design firm as he “desperately needed to re-brand his business“ (his words). He wanted a contemporary look for his company logo…

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The Sweet Spot of Selling

November 14, 2011 | The Bull 2

 

I have always smiled at the notion of “selling ice to Eskimos.” It conjures up images of the fast- talking super-salesman who can sell anything to anyone regardless of whether they need or want what is being sold. That’s quite a …

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