Advertising
Jargon, Fluff, Blurb and the Opportunity They Bring
July 18, 2012 | Linsay Duncan
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In a meeting this week I witnessed some incredible dialogue. The words leverage, utilise, solution, collaboration, elasticity, high-level and bolt-on were all expertly weaved into one unnecessarily long sentence – at theRead More
Call for Human Grammar for Networks
January 9, 2012 | Marie Lena Tupot 1
In the midst of holiday chaos, brand messaging is loud and clear and, more often than not, deemed manipulative. No surprise, really. Advertising motives have always been questioned — especially since the 1950s’ Vicary hoax…Read More
The Meth Project
November 16, 2011 | Courtney van der Weyden
The director of Black Swan, Darren Aronofsky has collaborated with digital marketing agency, Organic to direct four ads for The Meth Project. Having not seen the ads you can already assume they will be hard-hitting and disturbing given the…
Rhian Sugden for The Male Cancer Awareness Campaign (MCAC) Hands out a Twist
September 19, 2011 | White Spaces
Glamour model, Rhian Sugden, is fronting a bold new marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment…
SustaHood: Does caring about the environment make you ‘environ-mental’?
July 14, 2011 | White Spaces 1
I opened a paper on the weekend to find this (above).
And these:
And then discovered a whole campaign from Volkswagen, featuring ideas like the ‘Shopping Shirt’, the ‘Yumbrella’…
Dear 16 Year Old Me, Dear 16 Year Old Someone… A Message From Real People
June 6, 2011 | White Spaces
PLEASE CLICK THIS IMAGE NOW >> More importantly. Share it with your friends.
This film was made possible thanks to the generosity of real Canadians and Americans whose lives have been touched by melanoma. These are not actors. We cannot…Read More
Product Versus Pitch & Why Nokia Should Pull All Advertising
May 12, 2011 | Joshua Capelin 1Nokia should pull all advertising.
Riding to work the other day I flashed past a bus shelter housing an ad for a new Nokia phone. I couldn’t tell you what model it was, I can tell you the headline. Actually, after trying for 5 mins and Googling…
TED’s Top 10 ‘Ads Worth Spreading’
March 8, 2011 | White Spaces
Idea Spreading nonprofit conference TED have released their ten top advertising clips which offer viewers ‘pleasurable, intelligent engagement’.
httpv://www.youtube.com/watch?v=yUGFDZd6ZsQ
In an attempt to…
Invisible Children
January 6, 2011 | White Spaces 1
Thought this was not only thought provoking with kids being a huge part of my life… its a great ad with a powerful message however it is a shame we need to create advertisements like this in the first place.
No one has ever got ahead……
The Crusty Challenge Searching for the Last Man Standing
November 15, 2010 | White Spaces
In what is believed to be a world first, one hundred money and pie hungry contestants will battle it out to see who can stay on line the longest and win $10,000. The competition is being promoted via a rather watchable web film shot by Gobstopper’s…
How about you, are you a serial busy person? Really?
July 5, 2010 | Mick Calder 3
Here is an extraction of a conversation that took place in my lift this morning on the way to work.
Me: “Good morning, How are you?”
Other guy: “Flat out mate … real busy, real busy”
Me (silently thinking to myself): “Hmmm, shouldn’t…
Get the BLACK REPORT. If you haven’t already.
January 28, 2010 | White SpacesJoin the other 76 companies who signed up for the BLACK REPORT from uncluttered white spaces in the past 7 days.
The BLACK REPORT is a trend, innovation, business, strategy, insights and online report highlighting what you might have missed…
3 Minutes with: Adam Ferrier from Naked Communications
January 12, 2010 | White Spaces 2Adam, thanks for taking the time, give us a quick background on Adam Ferrier and Naked Comms:
Lets start with your generation:
I’m proudly Generation X, I say proud as growing up we never thought our generation would get a name like ‘The Baby…
The Worst Piece of Branded Music Ever?
December 4, 2009 | White SpacesFrom the Three Billion Project web site, we give you this: (Note: Hury Back ThreeBillion)
I really want this clip to be a joke.
I really can’t believe that an artist with respectable credentials would have agreed to do it.
I really can’t…
The Cool List 3 :: Republic of Everyone
December 2, 2009 | White SpacesWelcome to the Cool List: #3
Company: Republic of Everyone.
Years Alive: Not sure but who cares, its cool.
Goal: Improve sustainability & create social change.
Web: www.republicofeveryone.com
Email: hello@republicofeveryone.com…
A Paper to unlock the Simple Yet Untapped.
November 16, 2009 | White Spaces
We are becoming more and more amazed at how compaies are prepared to share knowledge and information. DDB, has released a “yellow paper” to inspire Planners (and advertising/brand marketing professionals at large) to “unlock the …
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