The Old Spice campaign is clever but it’s not viral!
The third installation of Old Spice’s ads featuring the impossibly charismatic Isaiah Mustafa was a little unexpected. Isaiah and the creative team have been rather busy of late – listening, researching and responding in very personal and meaningful ways to people who have mentioned the first two ads across all types of media. Currently I count [...]
The OAKLEY Rollin Project lets you become director and film maker
The OAKLEY Rollin’ project launched at L’imprimerie as a new creative project alongside the presentation of the 2010 Eyeshade model. Local artist Yue Wu was also on hand for a live illustration session in his trademark styles. With each camera comes a video camera as you the rider become the director and filmmaker. The best video will [...]
uncluttered white spaces is looking for a new intern to join our team
uncluttered white spaces are on the hunt for a creative intern passionate and knowledgeable about building online communities and working in the social media space. The candidate must have a strong interest in design, social media, collaboration, strategy, marketing and social responsibility. This is a very cool opportunity to get involved with a growing company [...]
uncluttered white spaces is on Facebook with a free Sigg to giveaway
To add to our growing subscription base, we have conceeded and agreed to create a Facebook fan page for uncluttered white spaces. Whilst we limit the content on white spaces to 3 articles per day on design, strategy, marketing, people and business, we get sent a lot more content than that from blogs and people [...]
Facebook COO Discusses the Death of Email and the Future of Social.
Hand up if you used email today. Yep, me too. What about the teens of today. According to Facebook COO Sheryl Sandberg speaking at Nielsen’s Consumer 360 conference yesterday, only 11% of teens email daily–clearly, a huge generational drop. Instead, they are increasingly turning to SMS (or Twitter) and social networks for communication. What most [...]
Infograph | Facebook: Facts you probably didn’t know
Chances are good you have a Facebook profile. Chances are even better that, if you do have an account, you check it at least once a day. You might be a professional Farmviller or the President of 100 Facebook groups, but do you really know Facebook and what you’ve gotten yourself into? Via Online MBA
Scenario DNA Presents | Community Participation 3.0
Community Participation 3.0 Scenario DNA have pulled together another insightful presentation on community participation. View more presentations from Tim Stock.
Infograph | The Modern Media Consumer
Flowtown have created an infographic addressing the way people are consuming and engaging news and media. Due to the number and type of media outlets accessed, and the regularity of accessing media, individuals now believe that it is easier to stay up to date with today’s changing world than ever before. Individuals, are also increasingly [...]
The 7 Trends that will Rock Marketing by Graham D Brown
The 7 Trends that will Rock Marketing by Graham D Brown View more presentations from Graham Brown.
Gen Y | Red Bull Young Jaws
ThreeBillion Steers us towards Red Bull Young Jaws. If you have a spare 5 minutes between your tedious, un-productive meetings, then sit down and grab some inspiration here. Paul from Three Billion explains best: Red Bull athletes are hardcore. But the Red Bull Young Jaws are plain crazy. The steady stream of branded films from [...]
Infograph | Consumer Brands and Social Currency
Popularity. You can’t just request it. As companies amass ever-larger collections of Facebook fans, Twitter followers, and YouTube audiences, they should ask themselves one question: What are we doing with them? “There is a lot of wasted effort in social media,” says Erich Joachimsthaler, managing director at Vivaldi Partners, an international brand consultancy. “We forget [...]
The State of Web Development in 2010
Andrew Fallshaw from Investling has pointed us towards an interesting survey created by Web Directions conferences, and Scroll Magazine, and con ducted by John Allsopp. “The State of Web Development” survey was conducted by professional web designers and developers. It includes details and analysis of all the responses to over 50 questions covering technologies, techniques, philosophies [...]
Kate Kendall Joins the Discussion on the Future of Media
On the 11th of May, uncluttered white spaces will be hosting IF SYDNEY | THE FUTURE OF MEDIA. Our 3rd Innovation Forum (IF) and our first on a subject specific to Innovation in Media. To add to the already extensive panel of experts(Galvin Scott Davis, Pip Jamieson, Ian Lyons, Richard Bradley, Johannes Weissenbaeck and David [...]
GOOD Covers 99% | The Top 10 Quotes
The 99% Conference is a gathering put on by the crew at Behance and Cool Hunting aimed at getting creative people to stop coming up with ideas, and start executing them. The idea to turn thought into action. Here are some choice quotes from the day thanks to GOOD: “Don’t let your ideas stew for too long before moving [...]
Seth Godin talking Linchpin with uncluttered white spaces
] Yesterday morning we had the absolute privilege of speaking with Seth Godin in regards to the release of his new book LINCHPIN. For those of you who are Seth Godin fans, you will enjoy this discussion, for those of you who are not familiar (the very few left), you will be converted. It was [...]
Infograph | The Tiger Woods Economy
Just how big is this money-making comback bonanza? This big: Tiger’s back at the Masters! If the man slips on the Green Jacket once again, you can bet it will become the greatest sports story of the decade. Even if he doesn’t win, his mere appearance will herald the return of the biggest personality driven [...]
IF Sydney | The Future of Media
uncluttered white spaces through IF has curated a panel of Australia’s leaders in media, marketing, design and strategy to address the ever changing media landscape. The panel will discuss tradtional media, new media, web, social networking and the changing consumer thinking along insights into the future. The panel will address how entrepreneurs, innovators and marketers [...]
Evans Williams Announces Twitter to Launch @anywhere
Twitter CEO Evan Williams just announced at SXSW that his company is taking another step to integrate with the rest of the web with a new platform called @anywhere. Operators of third-party websites will be able to plug in @anywhere to integrate some basic Twitter functionality without requiring their users to navigate away from a [...]
Heineken: Guerrilla Marketing Event In Italy
Heineken ?taly Activation from Kreatif360 on Vimeo. This is a pretty brave guerrilla marketing event by Heineken on the eve of one of the biggest matches you can imagine, Real Madrid vs AC Milan. Now you’re probably thinking it’s something out on the street, taking advantage of all the crazed soccer fans passing by, but [...]
Foursquare launches new tool for business.
Foursquare, a location-based social network, plans to distribute a free analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants [...]
Dan Ilic on The Future of New Media with Reuters, New York Times & Al Jazeera
Dan Ilic sits down with three executives from some of the world’s biggest media outlets to have a chat about the future of their business. Moeed Ahmad, Head of New Media for Al Jazeera, Chief Scientist at Reuters, Nic Fulton, and the CTO of the New York Times, Marc Frons, were all in Australia talking [...]
Think Thursday: Business Evolution & Leadership
EVENT: THINK THURSDAYS WHERE: DENMARK HOUSE – Melbourne GUEST SPEAKER: BEN RENNIE WHEN: MARCH 4, 2010. Denmark House hosts Think Thursdays each month. The social events are open for all to attend (members as well as non-members), allowing guests the opportunity to experience the unique designer interior of the Denmark House venue. Denmark House encourages [...]
The Dark Lord of the Sith taking over the streets of New York. With Snoop Dogg!
Star Wars x adidas Originals New York March from hypebeast.tv on Vimeo. We talk a lot about alternative business models, which often leads to discussions around collaboration. It can often be seen as a stale conversation around two organisations struggling to leverage their own footprint alongside either an inferior brand, bigger brand or cooler brand. [...]
We think you should visit:: TheLoop.com.au
Matt Fayle and Pip Jamieson have launched Australia’s very first online multi-media platform aimed to match creative professionals with potential employers. The idea was born in early 2009 after Matt and Pip identified a much-needed resource for the media professional environment. The Loop, in its very short existence has over 80,000 Australians signed up along with [...]
