Foursquare launches new tool for business.
Foursquare, a location-based social network, plans to distribute a free analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.
Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run [...]
Meet Google. A company whose motto is “Don’t be evil”
Meet Google. The noun that became a verb. The world’s favourite search engine, and the company whose motto is “Don’t be evil…”
Hungry Beast has created an interesting and engaging Info-Graphic on their view on Google and the companies mission. A look a their acquisitions, insight into the class action law suits and the issues surrounding [...]
Dan Ilic on The Future of New Media with Reuters, New York Times & Al Jazeera
Dan Ilic sits down with three executives from some of the world’s biggest media outlets to have a chat about the future of their business. Moeed Ahmad, Head of New Media for Al Jazeera, Chief Scientist at Reuters, Nic Fulton, and the CTO of the New York Times, Marc Frons, were all in Australia talking [...]
Google launches Buzz: Real time feeds for Gmail.
Google, like someone arriving late to a party already drunk and boisterous but with a lot of party favors, is trying to grab some of that Web2.0 social glimmer by polishing up Gmail with Google Buzz. The app, which is integrated into Gmail, includes the best features of Facebook, Twitter, Foursquare and other well-known social [...]
2010 Youth Trends Report: Part 1, 2 & 3
Graham Brown, from WhatYouthThink.com, is an expert on Youth Trends. He has collected the most important Youth Trends and has created a 3-part presentation with trends such as Co-shopping, Side-loading, Blackberry Breakout, The Attention Economy, The End of the Pepsi Generation, Authenticity, Brand Democracy. Read and learn.
2010 Youth Trends Report Part1
View more presentations from Graham [...]
How Foursquare can help business owners.
How Foursquare Helps Consumers and Business Owners
View more presentations from 22squared.
Have you tried Foursquare yet? We jumped onto the platform a little over 3 months ago and it took us some time to really engage with the platform. There are some great elements however we thought we would leave it to slideshare to introduce it [...]
The Social Media Technographics Ladder.
Forrester have just released a new version of their famous Social Technographics ladder, which looks at how people use social media.
As you can see it now includes ‘Conversationalists’:
Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually [...]
The Movement Project:: Crowd-sourcing Change.
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The Movement Project is a platform to fund and create social, environmental, responsible and innovative projects to help create a better planet. They believe in sharing and humanity and whilst crowd sourcing is not new, it is still gaining momentum as an innovative way to fund projects, market brands or launch a flash mob.
The Movement [...]
Social Media in 2010: Trend Predictions
TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters
View more documents from Taly Weiss.
In the report, David Armano says “mobile becomes a social media lifeline”: on the basis that nearly 70% of organisations ban social networking in the workplace, mobile internet will be a lifeline for addicted workers and what was once [...]
Why women use social networks more than men?
Recent studies have shown that women make up majority of the active Facebook users today. The numbers continue to rise as women race ahead of men in their utilization of social networks today. Why is this?
Well, women in general are very social in nature compared to men. In other words, women generally tend to enjoy [...]
How do you use your social networks?
Thought leadership and awareness top goals
BtoB magazine’s “2010 Outlook” indicates social media marketing will be of rising importance for business-to-business (B2B) marketers.
Website, e-mail and search spending were at the top of the list for online tactics to increase, but social media was not far behind. Six in 10 B2B marketers planned to up spending [...]
Companies sell stuff. People buy stuff.
Companies sell stuff, people buy stuff
View more documents from Helge Tennø.
Helge Tennø from 180360720 has again put together an indepth look into old media versus new media and the changing perceptions in value. Below, Helge updates us on the presentation.
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been [...]
Taxi2 is changing the way we share
We are loving this. Think about it, how often do we stand in a cab line “together”… only to jump in a taxi on our own. Doesnt make much sense and has an environmental and financial impact. Taxi2 is a free service for passengers of any airline. Users simply log on to the Taxi2 site [...]
Understanding Gen Y in 2009.
There has not been a great deal which we can take away from banks over the past few years. However the Commonweath Bank in May this year, created a dedicated website and a structured social media campaign discussing views on spending, saving and the GFC communicating directly to Gen Y.
We spent some time on this presenation and [...]
Are you buying your customers?
As always, Helge Tenno from 180/360/720 has put together another amazing article on the future of marketing and the changing face of media.
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards. But I suggest there is something wrong with that mindset. In fact, with [...]
University Adds Mandatory Twitter to curriculum.
In a move that further cements Twitter’s status as a mainstream media tool, Griffith University has introduced a new mandatory Twitter course for its journalism students. The class aims to refine and sharpen young writers’ tweets, which, according to senior lecturer Jacqui Ewart, “are not as in depth as you might like.” University officials cited the [...]
David Gillespie. Digital Strangelove.
David Gillespie has been a great source of marketing inspiration and thought leader for uncluttered white spaces. He has been burning the midnight oil by providing the planet with 263 pages of insanley insightful thoughts in relation to… well. Read on… and if you are not subscribing to his blog, you should be.
by David Gillespie.
“I [...]
Are you blurring the lines between marketing & PR?
The differences between marketing, advertising, PR, and branding are now blurred with the adoption of social media. According to the definition of social media found inWikipedia:
Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations [...]
Can MySpace recover its cool?
A new executive team at MySpace is trying to reignite the brand by focusing on areas like music, videos and games as users abandon the social-networking site for cooler destinations.
MySpace, which is holding a conference this week for its global ad-sales staff, needs to lure visitors back and kick-start advertising revenue, ad executives say. Research [...]
The battle for teens attention. Online Versus TV.
If you believe everything you read, you’ll know that teens aren’t watching TV anymore.
They are all watching online videos, downloading movies and file sharing the newest episode of Gossip Girl. Broadcast TV is dead to them.
The reality is probably a little less palatable. Teens are watching more TV than they ever have. They are also [...]
Impatient CEOs
Impatient CEOs are all of a Twitter, but it doesn’t work like that.
Louis Gerstner’s riveting memoir, Who Says Elephants Can’t Dance?, tells how he turned IBM from a mainframe manufacturer heading for the knacker’s yard into a world-class services organisation. In corporate terms, it was the greatest comeback since Lazarus, but Gerstner’s title was misleading; [...]