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MARKETING

Foursquare launches new tool for business.

Foursquare launches new tool for business.

Foursquare, a location-based social network, plans to distribute a free analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.
Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run [...]

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Meet Google. A company whose motto is “Don’t be evil”

Meet Google. A company whose motto is "Don't be evil"

Meet Google. The noun that became a verb. The world’s favourite search engine, and the company whose motto is “Don’t be evil…”
Hungry Beast has created an interesting and engaging Info-Graphic on their view on Google and the companies mission. A look a their acquisitions, insight into the class action law suits and the issues surrounding [...]

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Dan Ilic on The Future of New Media with Reuters, New York Times & Al Jazeera

Dan Ilic on The Future of New Media with Reuters, New York Times & Al Jazeera

Dan Ilic sits down with three executives from some of the world’s biggest media outlets to have a chat about the future of their business. Moeed Ahmad, Head of New Media for Al Jazeera, Chief Scientist at Reuters, Nic Fulton, and the CTO of the New York Times, Marc Frons, were all in Australia talking [...]

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An Info-graph of Google facts and figures.

An Info-graph of Google facts and figures.

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Think Thursday: Business Evolution & Leadership

Think Thursday: Business Evolution & Leadership

EVENT: THINK THURSDAYS
WHERE: DENMARK HOUSE – Melbourne
GUEST SPEAKER: BEN RENNIE
WHEN: MARCH 4, 2010.
Denmark House hosts Think Thursdays each month. The social events are open for all to attend (members as well as non-members), allowing guests the opportunity to experience the unique designer interior of the Denmark House venue.
Denmark House encourages you to “open your [...]

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A few facts about plastic bottles and the resistance.

A few facts about plastic bottles and the resistance.

Seth Godin has been talking a lot lately about the Lizard brain. The conversation in your head that tells you no, don’t do it. In a recent interview with white spaces, he made an interesting comment. When he hears the lizard in his head (the resistance), he takes that as a signal to forge ahead [...]

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The Dark Lord of the Sith taking over the streets of New York. With Snoop Dogg!

The Dark Lord of the Sith taking over the streets of New York. With Snoop Dogg!

Star Wars x adidas Originals New York March from hypebeast.tv on Vimeo.
We talk a lot about alternative business models, which often leads to discussions around collaboration. It can often be seen as a stale conversation around two organisations struggling to leverage their own footprint alongside either an inferior brand, bigger brand or cooler brand. Its [...]

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Google launches Buzz: Real time feeds for Gmail.

Google launches Buzz: Real time feeds for Gmail.

Google, like someone arriving late to a party already drunk and boisterous but with a lot of party favors, is trying to grab some of that Web2.0 social glimmer by polishing up Gmail with Google Buzz. The app, which is integrated into Gmail, includes the best features of Facebook, Twitter, Foursquare and other well-known social [...]

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We think you should visit:: TheLoop.com.au

We think you should visit:: TheLoop.com.au

Matt Fayle and Pip Jamieson have launched Australia’s very first online multi-media platform aimed to match creative professionals with potential employers. The idea was born in early 2009 after Matt and Pip identified a much-needed resource for the media professional environment.
The Loop, in its very short existence has over 80,000 Australians signed up along with recruitment [...]

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Sounds:: A Community Service Announcement

Sounds:: A Community Service Announcement

][
Jonathan Boulet is the newest player in the Modular clubhouse, a precociously inspired 21 year old skate rat from Sydney's Northwest.
A Community Service Announcement is the righteously smashing single from the Jonathan Boulet album, already a repeat performer at alternative and community radio. An inspired call to arms for 21st century dreamers, A Community Service [...]

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Announcing: Sahil Merchant joins IF Melbourne’s panel of experts.

Announcing: Sahil Merchant joins IF Melbourne's panel of experts.

IF Melbourne has recieved confirmation that Sahil Merchant will be joining the panel of experts.
Sahil is the co-founder and Chief Magazineologist of Mag Nation, a chain of retail stores specialising in mainstream and niche magazines, stationery, design books and t-shirts. Mag Nation has built a cult following amongst the creative and urban savvy communities [...]

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Seth Godin talking Linchpin with uncluttered white spaces

Seth Godin talking Linchpin with uncluttered white spaces

]
Yesterday morning we had the absolute privilege of speaking with Seth Godin in regards to the release of his new book LINCHPIN.
For those of you who are Seth Godin fans, you will enjoy this discussion, for those of you who are not familiar (the very few left), you will be converted.
It was nice having over [...]

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Newspapers that don’t matter.

Newspapers that don't matter.

I dropped in for a Sunday paper and a coffee on the way to visit the Hogarth’s this morning. Yes coffee as always from Ruby’s Kitchen. Great coffee. The newspaper on the other hand. Not so great.
I bought the paper this morning out of habit. The paper doesn’t really matter. We generally only read it [...]

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2010 Youth Trends Report: Part 1, 2 & 3

2010 Youth Trends Report: Part 1, 2 & 3

Graham Brown, from WhatYouthThink.com, is an expert on Youth Trends. He has collected the most important Youth Trends and has created a 3-part presentation with trends such as Co-shopping, Side-loading, Blackberry Breakout, The Attention Economy, The End of the Pepsi Generation, Authenticity, Brand Democracy. Read and learn.
2010 Youth Trends Report Part1

View more presentations from Graham [...]

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The state of the internet in 2009

The state of the internet in 2009

Focus take a look at exactly who is using the Internet the most, how they are using it and how much the amount of usage is increasing. At a glance, we can see that there are the same number of men and women who use the Internet. However, their age, educational background and level of [...]

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The Video Game Wars: Statistics provide valuable insight.

The Video Game Wars: Statistics provide valuable insight.

Online Education has created a comprehensive infographic about the video game industry, providing updated statistics on consumer demographics, patterns, and ‘the console wars’. The only thing conspicuously missing is statistics on whether gamers are now using their video game consoles as entertainment centers.
Click here for an enlarged version.
[Online Education via ThreeBillion]

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Introducing: Melanie Mueller to uncluttered white spaces

Introducing: Melanie Mueller to uncluttered white spaces

uncluttered white spaces would like to introduce our latest member. Communication and Media student Melanie Mueller from Germany has joined our team as our Trends Analyst.
We read with interest in an annual student survey that said that only 20% of 2009 college grads have a job.  Pretty amazing. So our new intern, to ensure she [...]

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How Foursquare can help business owners.

How Foursquare can help business owners.

How Foursquare Helps Consumers and Business Owners

View more presentations from 22squared.
Have you tried Foursquare yet? We jumped onto the platform a little over 3 months ago and it took us some time to really engage with the platform. There are some great elements however we thought we would leave it to slideshare to introduce it [...]

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The Social Media Technographics Ladder.

The Social Media Technographics Ladder.

Forrester have just released a new version of their famous Social Technographics ladder, which looks at how people use social media.
As you can see it now includes ‘Conversationalists’:
Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually [...]

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Get the BLACK REPORT. If you haven’t already.

Get the BLACK REPORT. If you haven't already.

Join the other 76 companies who signed up for the BLACK REPORT from uncluttered white spaces in the past 7 days.
The BLACK REPORT is a trend, innovation, business, strategy, insights and online report highlighting what you might have missed due to your bust schedule. The Black Report os $49 per month and comes through to [...]

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LINCHPIN :: Are you indispensable?

LINCHPIN :: Are you indispensable?

Seth Godin’s new book Linchpin comes out today and as with all books released by Seth, you will be inspired.
Here is an extract from Seth’s blog in relation to why he wrote the book:
The reason I wrote Linchpin: If you want to change people, you must create enough leverage to encourage the change to happen.
Books change lives every [...]

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