Softpower: What is the Impact of Australia’s Laid Back Nature?

November 23, 2011 | Joshua Capelin 3

By the time I saw a bus passenger give the driver a large carnation, I knew I was witnessing something unique. This was the third or fourth time I had witnessed an atypical behaviour by a stranger.
Prior, a resident had picked up a friend’s earring…Read More

Product Versus Pitch & Why Nokia Should Pull All Advertising

May 12, 2011 | Joshua Capelin 1

Nokia should pull all advertising.

Riding to work the other day I flashed past a bus shelter housing an ad for a new Nokia phone. I couldn’t tell you what model it was,  I can tell you the headline. Actually, after trying for 5 mins and Googling…

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Leadership, Insight, Good Ideas, News Readers and 16 Links you Should Click on Today.

April 14, 2011 | White Spaces

As our long time readers will be aware, uncluttered white spaces was created to share “good” ideas, challenge conventional thinking and create a platform to share insight and inspire.

The past 2 years has purely been connecting…

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The Hipster in us all. Why we care.

April 11, 2011 | Joshua Capelin 4

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I must admit, I never, ever thought I would ride a single-speed bike. I would spot the lithe and lean figures accessorized to the hilt, riding with a beyond safe narrow hand grip weaving and winding their way around Sydney with an unexplainableRead More

Is Greenwashing Dead or just Re-Packaged? A look at The Good, The Bad and the Ugly!

March 24, 2011 | Joshua Capelin 3

gap…
Remember Greenwashing? It was the term given to brands that lied, claiming their products were eco-friendly and therefore preferred by customers who were eco-minded, when the products really weren’t at all.
For some people, it wasRead More