Coke, Pepsi and Dr Pepper | The Masters of Pseudovariety & Illusion Diversity
It is intereresting to note that only three firms control 89% of US soft drink sales. This dominance is obscured from us by the appearance of numerous choices on retailer shelves. Steve Hannaford refers to this as “pseudovariety,” or the illusion of diversity, concealing a lack of real choice. To visualize the extent of pseudovariety [...]
Blind Mice Studio’s create an Augmented Football App for the iPhone
So the cool kids at Blind Mice Studios are at it again with another installment to the app world, adding to the uber successful Ask The Butcher App with Upsies!. The thing we like about this is that it is an ‘Active’ App. Rather than kids hunched up on a couch with their head buried [...]
The Old Spice campaign is clever but it’s not viral!
The third installation of Old Spice’s ads featuring the impossibly charismatic Isaiah Mustafa was a little unexpected. Isaiah and the creative team have been rather busy of late – listening, researching and responding in very personal and meaningful ways to people who have mentioned the first two ads across all types of media. Currently I count [...]
The 2010 Nike “LIVESTRONG” Commercial
Nike presents “Engine”, the new commercial surrounding the LIVESTRONG initiative . We will refrain from writing anything insightful here, the brand and this advert tells quite a strong story.
The OAKLEY Rollin Project lets you become director and film maker
The OAKLEY Rollin’ project launched at L’imprimerie as a new creative project alongside the presentation of the 2010 Eyeshade model. Local artist Yue Wu was also on hand for a live illustration session in his trademark styles. With each camera comes a video camera as you the rider become the director and filmmaker. The best video will [...]
How about you, are you a serial busy person? Really?
Here is an extraction of a conversation that took place in my lift this morning on the way to work. Me: “Good morning, How are you?” Other guy: “Flat out mate … real busy, real busy” Me (silently thinking to myself): “Hmmm, shouldn’t have bothered asking … can you tell me something interesting. After all, [...]
Stop The Water While Using Me. An Innovative Approach to Brand Names.
Introducing Stop The Water While Using Me. In an interesting take on brand names, the brand currently sells products made with organic and/or natural ingredients, packaged in biodegradable containers, and manufactured with sustainability in mind. But the standout feature is that message, reminding people to switch off the tap while lathering up. Managed by ad executive Stefan [...]
uncluttered white spaces is looking for a new intern to join our team
uncluttered white spaces are on the hunt for a creative intern passionate and knowledgeable about building online communities and working in the social media space. The candidate must have a strong interest in design, social media, collaboration, strategy, marketing and social responsibility. This is a very cool opportunity to get involved with a growing company [...]
uncluttered white spaces is on Facebook with a free Sigg to giveaway
To add to our growing subscription base, we have conceeded and agreed to create a Facebook fan page for uncluttered white spaces. Whilst we limit the content on white spaces to 3 articles per day on design, strategy, marketing, people and business, we get sent a lot more content than that from blogs and people [...]
Scenario DNA Presents | Community Participation 3.0
Community Participation 3.0 Scenario DNA have pulled together another insightful presentation on community participation. View more presentations from Tim Stock.
The 7 Trends that will Rock Marketing by Graham D Brown
The 7 Trends that will Rock Marketing by Graham D Brown View more presentations from Graham Brown.
Infograph | The Tiger Woods Economy
Just how big is this money-making comback bonanza? This big: Tiger’s back at the Masters! If the man slips on the Green Jacket once again, you can bet it will become the greatest sports story of the decade. Even if he doesn’t win, his mere appearance will herald the return of the biggest personality driven [...]
IF Sydney | The Future of Media
uncluttered white spaces through IF has curated a panel of Australia’s leaders in media, marketing, design and strategy to address the ever changing media landscape. The panel will discuss tradtional media, new media, web, social networking and the changing consumer thinking along insights into the future. The panel will address how entrepreneurs, innovators and marketers [...]
Heineken: Guerrilla Marketing Event In Italy
Heineken ?taly Activation from Kreatif360 on Vimeo. This is a pretty brave guerrilla marketing event by Heineken on the eve of one of the biggest matches you can imagine, Real Madrid vs AC Milan. Now you’re probably thinking it’s something out on the street, taking advantage of all the crazed soccer fans passing by, but [...]
Dan Ilic on The Future of New Media with Reuters, New York Times & Al Jazeera
Dan Ilic sits down with three executives from some of the world’s biggest media outlets to have a chat about the future of their business. Moeed Ahmad, Head of New Media for Al Jazeera, Chief Scientist at Reuters, Nic Fulton, and the CTO of the New York Times, Marc Frons, were all in Australia talking [...]
Think Thursday: Business Evolution & Leadership
EVENT: THINK THURSDAYS WHERE: DENMARK HOUSE – Melbourne GUEST SPEAKER: BEN RENNIE WHEN: MARCH 4, 2010. Denmark House hosts Think Thursdays each month. The social events are open for all to attend (members as well as non-members), allowing guests the opportunity to experience the unique designer interior of the Denmark House venue. Denmark House encourages [...]
A few facts about plastic bottles and the resistance.
Seth Godin has been talking a lot lately about the Lizard brain. The conversation in your head that tells you no, don’t do it. In a recent interview with white spaces, he made an interesting comment. When he hears the lizard in his head (the resistance), he takes that as a signal to forge ahead [...]
The Dark Lord of the Sith taking over the streets of New York. With Snoop Dogg!
Star Wars x adidas Originals New York March from hypebeast.tv on Vimeo. We talk a lot about alternative business models, which often leads to discussions around collaboration. It can often be seen as a stale conversation around two organisations struggling to leverage their own footprint alongside either an inferior brand, bigger brand or cooler brand. [...]
Announcing: Sahil Merchant joins IF Melbourne’s panel of experts.
IF Melbourne has recieved confirmation that Sahil Merchant will be joining the panel of experts. Sahil is the co-founder and Chief Magazineologist of Mag Nation, a chain of retail stores specialising in mainstream and niche magazines, stationery, design books and t-shirts. Mag Nation has built a cult following amongst the creative and urban savvy communities [...]
Newspapers that don’t matter.
I dropped in for a Sunday paper and a coffee on the way to visit the Hogarth’s this morning. Yes coffee as always from Ruby’s Kitchen. Great coffee. The newspaper on the other hand. Not so great. I bought the paper this morning out of habit. The paper doesn’t really matter. We generally only read [...]
Get the BLACK REPORT. If you haven’t already.
Join the other 76 companies who signed up for the BLACK REPORT from uncluttered white spaces in the past 7 days. The BLACK REPORT is a trend, innovation, business, strategy, insights and online report highlighting what you might have missed due to your bust schedule. The Black Report os $49 per month and comes through [...]
Google’s Nexus One Mini Ninja’s unboxing the new phone.
Take a moment to view this insane viral from the freakishly talented Canadian visual artist Patrick Boivin unboxing the new Nexus One. Cool kids, grab a ‘ninja phone’. Now and when you do, tell us about it, we want a review from someone ASAP. Send your review to ben@unclutteredwhitespaces.com
The Movement Project:: Crowd-sourcing Change.
…….e=’‘] The Movement Project is a platform to fund and create social, environmental, responsible and innovative projects to help create a better planet. They believe in sharing and humanity and whilst crowd sourcing is not new, it is still gaining momentum as an innovative way to fund projects, market brands or launch a flash mob. The [...]
Vitamin Water’s Facebook Connect.
Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000 for her role in developing this new product. The competition was interesting and unique in that it [...]
