The Bull

Picture 42

FROM THE BULL | On What Frogs Can Teach Us.

There is a parable that says if you put a frog into a pot of boiling water; it will jump out straight away. But, if you put a frog in a kettle that is filled with water that is cool and pleasant and then you gradually heat the kettle until it starts boiling, the frog will not become aware of the threat until it is too late. The frog's survival instincts are geared towards detecting sudden changes. There are business lessons to be learned from the frog story. Essentially it is a cautionary tale about how change can occur in an organisation