Raffles student Francesco Bianchi has come up with a concept company that would see the contents of a smoothie displayed completely, with an adjoining application that allows the consumer to choose the ingredients to the percentage. The fictitious company called Green Ratio would also have colourful representations of the fruit ratios printed on the cup.

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Bianchi explained that “The name “Green Ratio” derives from the golden ratio, which is universally known as the proportion of beauty and harmony. Therefore “Green Ratio” can be read in different levels: it represents the perfection of the product related to the green/natural side, but also suggests the idea of proportion, that is linked to the custom made value of the brand.”

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H/T: PSFK

Images: Francesco Bianchi