Will.i.am and Coca Cola have teamed up to create Ekocycle, an initiative that aims to find a second use for single use waste. The brand hopes to establish a culture around the re-use and recycling of waste materials, paticularly plastic and aluminium. One part of this campaign is the design of a 3D printer that used plastic bottles as its printing material.
Finding a viable solution for the huge amounts of plastic waste we create is a big task just to think about, hopefully the involvement of such a large company will see hegemonic change.
The printer will be able to make a range of items from bracelets to iPhone cases to shelf ornaments. An interesting solution to a big problem.