Multi-award winning advertisement ‘Dumb Ways to Die’ recently launched print versions of the hugely popular digital campaign which consisted of a three minute video. In addition to the video was an interactive app for iPhone and the iPad.
Created by McCann Melbourne, the agency swept up an array of awards at the recently concluded Cannes Lions Festival 2013. They were awarded five Grand Prix, eighteen Golden Lions and two bronze.
Apart from these achievements it is now the all-time most awarded campaign in Cannes Lions history.