Global affairs magazine Monocle launched in London, 2009. It publishes ten issues a year, has a solid online presence and took to the air in 2011 with a twenty-four hour radio station. It was during 2011 that the publication launched their first cafe in Tokyo, Japan. The Monocle cafe in London launched today, April 15 is poised to follow Tokyo’s success.
The cafe will expand over two floors and is located in London’s Marylebone district, conveniently positioned near the companies headquarters in Midori House. Subscribers to the publication are able to reserve the downstairs section for an event or large party. The cafe was designed by Yoshitsugu Takayi and Edo Design and Construction. The empty loft was transformed in a matter of three months.
From the awning right through to the monogrammed paper takeaway bags, each item has been designed by the team who design the magazine.
Monocle’s Editor in chief Tyler Brule commented;
“We wanted to create a relaxed space for a morning coffee meeting, a lengthy weekend lunch with the papers, and a glass of prosecco after work too.”
The cafe will be open seven days a week serving coffee from Allpress Espresso, a Swiss inspired bircher muesli, a Monocle toasty and Midori salad, enlisting the skills of Japanese chef Masayuki Hara.
Quotes sourced from Qompendium