Recently our creator and editor Ben Rennie spoke at the 2012 Australian Tourism Industry Directions Conference at Parliament House, Canberra.

The thirty minute presentation takes the audience on a journey of the modern consumer, how they think, what they want and ends with a look at seven trends that are influencing the way we engage with brands and products, everyday.

Take a look at the video above and for a full summary of the highlights from the largest Directions conference to date, click here.