Factory farming is the number one cause of animal cruelty today. Make it Possible is a new campaign executed by Animals Australia designed to highlight and inform Australians about this alarming issue. The goal of the inspiring campaign is to empower consumers  to the positive choices that they can make which will improve the lives provided to the millions of animals that are raised in factory farming each year.

Make it Possible wants to bring to light a critical animal welfare issue that is consistently occurring in our own backyards, unbeknownst to the best of us. They simply want consumers to be informed, to invest in higher welfare and alternative products that do not engage in animal cruelty and ultimately permanently cease factory farming.

Many consumers have not been aware that when it comes to animal products, ”cheaper equals crueller” and that it is the animals who are paying the price.

Factory farming has only continued to exist because consumer awareness to the treatment of animals in these conditions has been minimal. Consumers are also largely unaware that it is legal to perform surgical procedures on animals without pain relief, to cage and confine animals so they are immobile and allow hens to live in an area that is the same size as an A4 piece of paper.

This cruel and inhumane practice continues, to meet the current demand for pork, chicken and egg products. Therefore a key message of the campaign is to reduce the demand for these products, change the way we consume and the choices we make. We as consumers can assist by refusing to purchase or consume factory farmed products, eating fewer animal products and going meat free. We can make a difference simply by purchasing alternatives to factory farmed products.

Knowledge is the single greatest threat to factory farming.

Animals Australia, the organisation behind the campaign is Australia’s second largest animal protection organisation. They have an unprecedented track record in investigating and exposing animal cruelty.  Over the years their work has resulted in five 60 Minutes segments exposing factory farming and the live export trade and further segments highlighting animal cruelty on Today Tonight, Four Corners, A Current Affair and Landline.

The Make it Possible campaign is run entirely on public funds and can only exist if people continue to expose and put an end to animal abuse. You can sign the pledge and/or make a donation here.

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