The STW Group’s Nextness Prize Announces 7 Finalists
The STW Group is on the look out for “What’s Next” in its first ever Nextness Prize competition. Over 40 submissions were received from the more than 75 companies that make up the group across S-E Asia. Seven finalists were announced last week across an incredibly diverse range of topics, with the winner heading off for a week-long trend hunting mission to one of four Asian business hubs.
Here’s some of what one of the finalist’s, OgilvyOne Sydney’s Creative Group Head, Simon Bloomfield, had to say on the subject of what’s next in his piece, “The future of 1dent!ty”:
Forget the Registry for Births, Deaths and Marriages, the day will soon come when the first port of call for new parents will be the Registry for Digital Identity, a central source for the securing of your bouncing baby’s unique digital ID.
You won’t be scouring the lists of “Most Popular Baby’s Names” anymore, instead you’ll be generating an identity unique to your child. One that reflects your world, your passions or the influences upon you. (And if you can’t think of anything, well, there’ll probably be an app for that.)
Once registered, your baby’s “name” will automatically be tagged for all current and future digital platforms – their email addressed, facebook fed, twitter handled, pinterest paged, and iCloud seeded – all providing a seamless integration between the physical and the digital self from birth until death.
There’ll also be the added advantage for the new parent of setting a universal password at the same time. Makes keeping an eye on their little one’s online behaviour – when they’re not so little – much simpler.
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