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Nike Crowdsource Paintball Portrait of Rafael Nadal.
Nike, the official sponsor of Rafael Nadal, have celebrated his success at the 2012 French Open with a crowdsourced portrait. Nike harnessed the power of social media, encouraging fans to leave messages of support on the Nike Tennis Facebook Page.
Each supporting fan had their name written on a paintball that were then shot at a blank canvas to create a portrait of the athlete.
Courtney van der Weyden
Content Manager at White Spaces
Courtney van der Weyden is the Digital Content manager for 6.2, curating and managing content across White Spaces and the iPad Magazine, the Black Report. Part time Instagram addict.
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