The Last Stand Plays tag with Harvey Norman
‘If Harvey Norman wont tell the truth to their customers, we will.’ (Nicola Paris)
Action focused environmental group The Last Stand has created quite the buzz over the past few days. Frustrated with Harvey Normans lack of response to their pleads and cries, they have decided to take the campaign straight to the customers.
Supporters of the group are invited to secretly place tags, that can be downloaded from their website, on in-store furniture. The tags are in the disguise of a competition run by the furniture retailer and display a QR code to scan ‘to find out how you can win’. However instead of competition details, a youtube video showing Australis native forests being wiped out for the production of furniture will be seen.
Thanks to a report put forth by Markets for Change (market focused research that investigate and expose campaigns and products driving environmental destruction), The Last Stand was able to see how Harvey Norman plays a major role in the destruction of forests across Australia. They became inspired and pledged to stand up to the major retailer.
Harvey Norman currently use native timbers, such as Karri, Jarrah, Blackwood and Mountain Ash that gets shipped to China for manufacturing and then back to Australia to be sold. Forests are cleared, burnt out and endangered wildlife’s habitats are destroyed. The Last Stand is asking Harvey Norman to use plantations and recycled furniture as an alternate and wont stop till they do.
The video that people are taken to:
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