For 100 days Brand Strategist Andrew Miller will paint branded objects white thereby erasing all visual branding. The project titles Brand Spirit, started on the the 12th of march, which will see it run till the end of June.

He will use products that are less than $10, things that are given to him, found or that belong to someone else.

Although all words and logos have been omitted from the picture, it is still easy to identify the products and brands, demonstrating how ‘brand identity is is stronger than words’. Cheap checking in at his site to see what products get the white out treatment.