Recently Carlsburg engaged in Guerrilla Marketing, the concept being, would you sit in a movie theatre filled with intimidating bikers. So cameras were set up and the room was filled with intimidating looking bikers, with only two seats available smack bang in the centre.
Watch as people walk in, exit immediately, debate whether to stay or go or simply take a seat. And if you do you are rewarded with a Carlsburg. This was to reinforce the tag line, ‘you deserve a carlsberg’. Although the concept does not really align with the brand, the ad had gained 2.5 million views of youtube six days after uploading.