Imagine going a day without your regular cup or so of coffee. An uncomfortable thought. Now imagine going the rest of your lifetime without it. Its unthinkable right? This might not be the case today or the next 10 or so years but it is on the horizon, all thanks to those two words starting with c and ending in e, climate change. Our coffee supply is seriously in danger because of it. Hurricanes, changing rainfall patterns and resistant bugs are reducing crop yields and imposing serious risks to supply chains, in particular the Arabica Bean.
Research from the International Centre for Tropical Agriculture has found that it just may be too hot to grow chocolate on the Ivory Coast and in Ghana by 2050. All of which is another terrifying thought. Starbucks Sustainability Director Jim Hanna will travel to Washington to brief the Congress on Climate Change and Coffee which is sponsored by the Union of Concerned Scientists. Its part of an effort to push the Obama administration to act on climate change.
Hanna is working with companies to cushion them from future changes in climate. He states
If we sit by and wait until the impacts of climate change are so severe that is impacting our supply chain then that puts us at a greater risk,” he said. “From a business perspective we really need to address this now, and to look five, 10, and 20 years down the road.