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Melanoma is a common and serious skin cancer which, if not treated early, is usually fatal.  The good news is that the risk of melanoma can be significantly decreased by reducing exposure to UV radiation, and that the prognosis for melanoma patients can be improved by early detection.  The bad news is that despite increasing public awareness of the dangers of UV radiation, many people still do not understand the seriousness of the damage caused by exposure to UV radiation, particularly damage caused during early years.  Further, not enough people are aware of the early signs of melanoma, or the importance of self detection.  As a result, melanoma is often ignored until it’s too late.  However, they believe that through David’s story, we can bring change.

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