MyFarm is a 2,500-acre farm, which belongs to the Wimpole Estate in Cambridgeshire. They are calling for 10,000 online farmers to govern every aspect of its operations. These subscribers need have no previous farming experience, and will become official “MyFarmers” once they have paid their GBP 30 annual subscription. They will then be able to work with farm manager Richard Morris and the other subscribers to discuss issues and vote once a month on the farm’s major decisions.
These decisions are divided into three broad categories: crops being grown, the livestock being bred and general wider issues regarding the farm’s interaction with the environment. Morris will establish the context for these decisions by providing the choices the MyFarmers can vote for, and he will also share his knowledge and offer advice through the MyFarm blog and videos. Subscribers will also receive a free family ticket to the estate and its farm, which usually retails at GBP 38.70, as well as access to the farm’s webcams and radios.
In early May, we discussed the real life social implications of online gaming sites such Farmville… we even discussed the impact on the environment and the economy should people invest in games such as Farmville versus real-time treal time such as MyFarm. Well MyFarm has taken the online gaming model and applied it to the real world. We have no doubt that bridging the gap between online and offline worlds will continue to provide a rich source of innovation for business globally.