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Idea Spreading nonprofit conference TED have released their ten top advertising clips which offer viewers ‘pleasurable, intelligent engagement’.

httpv://www.youtube.com/watch?v=yUGFDZd6ZsQ

In an attempt to battle the increasingly aggressive and somewhat invasive attention-grabbing efforts of online advertisers, TED launched the ‘Ads Worth Spreading‘ in late December 2010.  The initiative sought advertising which captured the imagination of audiences in a similar manner to the actual talks conducted by TED; ‘they should make you think, make you respond, make you want to share.’

Twenty-four judges have curated their ten top picks so far, including an incredible ‘Selinah’ entry from Ogilvy Johannesburg for The Topsy Foundation.

See TED’s top ten here.

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