We all have ideas. We hear them all the time and whilst ideas are important, they are not actually worth a lot. The real challenge lies in execution. Sitting along side this is funding. Most of the time, to breathe life into an idea, it costs money. So essentially, 3 startups all with good ideas, all as a good as each other, we can assume the entrepreneur with the cash will have a profound edge on the peeps about to bootstrap it.