Bread.Butter.Cheese. is the ingenious new underground joint dishing out grilled cheese fixes to downtown New Yorkers. Communicating exclusively through their Facebook page, the anonymous culinary artists list their ingredients online everyday, taking orders via SMS. Operating out of an apartment, those lucky enough to be ‘members’ organise a drop off point and time, collecting their grilled sandies from the inconspicuously-dressed delivery guy. Some claim they’ve even received a free can of beer with their order.
Reminiscent of Yellow Pages’ adventurous food experience Hidden Pizza ‘Find us and it’s free‘ campaign, Bread.Butter.Cheese have taken an age-old-favourite and made it fun.