Jamie Oliver Introduces the OpenIDEO Challenge / OpenIDEO.com from IDEO on Vimeo.

How can we raise kids’ awareness of the benefits of fresh food so they can make better choices?

Jamie Oliver won the TED Prize wish last year. His wish was to create a Food Revolution in America, to change the way kids eat by teaching them how to cook and what fresh food can do for them. This is all in the effort to help fight to obesity, one of the largest health issues in the United States. OpenIDEO is all about getting a broader group of people to solve some of the world’s most difficult challenges, get involved.
Read The Challenge Brief

OpenIDEO is a place where people design better, together for social good. It’s an online platform for creative thinkers: the veteran designer and the new guy who just signed on, the critic and the MBA, the active participant and the curious lurker. Together, this makes up the creative guts of OpenIDEO.

IDEO developed OpenIDEO as a way to include a broader range of people in the design process through inspiration, concepting, and evaluation.

via David Gillespie . Com