Adidas Create Runbase | Tokyo’s Coolest Running Club
Why Every Restaurant Should Allow Bill Splitting generated quite a debate, producing differing views regarding the level of adaption businesses should practice to service their customers.
Here is Adidas view on customer service. Re-inventing the use of their floor space.Located near one of Tokyo’s most popular running locations, the Imperial Palace, the Adidas store has installed 16 showering cubicles and 248 lockers for runners to rent.
The Adidas Runbase also provides runners with the ultimate try-before-you-buy experience, offering a range of their shoes and clothing available for testing. In an overly aggressive sporting goods industry Adidas has discovered a method for becoming part of their customer’s lifestyle.
As space and time are becoming increasingly more valuable, Adidas’ hyrbid store is an innovative use of space that will save their customers time. An ultimate service experience that becomes less about the shoes and more about the lifestyle.
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