The OAKLEY Rollin Project lets you become director and film maker

The OAKLEY Rollin’ project launched at L’imprimerie as a new creative project alongside the presentation of the 2010 Eyeshade model. Local artist Yue Wu was also on hand for a live illustration session in his trademark styles. With each camera comes a video camera as you the rider become the director and filmmaker. The best video will win a bike. Follow the whole OAKLEY Rollin’ project here with a sample video seen below.

To see more images visit Hypebeast

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This entry was posted on Tuesday, July 6th, 2010 at 9:58 am and is filed under Advertising, GEN X Y Z, MARKETING, Media, THE INTERNET, THE WHITE ROOM, We think you should visit and tagged with brands, Oakley, STRATEGY. You can follow any responses to this entry through the RSS 2.0 feed.