Puma’s New Line of City Bikes

The bikes were designed by Biomega and Jens Martin Skibsted (whose recently founded design firm we featured here). In all there are five different models, and when you factor in all the colors and sizes available, there’s 120 configurations. Though many of the designs are loud and style-heavy, there are enough variations for most tastes.

Puma’s New Solar Powered Mobile Phone

When most people think of mobile phone manufacturers, companies best known for making sports shoes aren’t the first names that come to mind. But Puma is going to give it a go anyway in tandem with Sagem: the company has begun offering its new Puma Phone, a video chat-capable mobile phone with GPS, HSDPA 7.2 Mbps connectivity, and a solar panel in the back that can be used to recharge the device by just leaving it out in the sun.

Puma City in late 2008

With a painted logo on the outside and complete renovation on the inside, the shipping containers’ past life is well-disguised. While the structure of the shipping containers is evident in the multiple frames created by the knocking down of the shipping containers’ walls, the open and well-lit environment makes the industrial aesthetic seem almost intentional. Additionally, built-in details, such as the two decks located on the upper floors and recessed lighting, gives the store a greater sense a permanence and less like a prefabricated structure that can simply be folded up and moved.

The store is actually not the first example of Puma’s efforts in mass customization in its retail stores. They created one in 2006 in New York City’s Union Square. Back then, the athletic brand was able to set the entire store up in less than a week thanks to the fold-out capabilities of container architecture.

The Environmentally conscious shoe box by Puma

We first cover this last year. Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%–in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tons of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

Noticing a trend here from Puma. Are we missing something? Lets us know of any other cool socially responsible and environmental projects Puma are working on.