This is a great infographic that looks closely at the changes in prices heading south since 2000. Sourced via Mint, the graph indicates what lies behind many of the prices are business strategies: Starbucks, for example, has made it’s basic coffee cheaper on the theory that it’s better to bring more people through the doors, so that they might purchase higher margin items. In recessionary times, lower prices are often the best tool that businesses have to fight off ugly sales results.
In Australia, we are all too familiar with the Banana shortages in 2001 sending prices sky high however this graph has been created considering the US economies. Interesting take aways for us however not surprising is the Music CD, Levi’s and domestic travel.