Wazala seamlessly adds storefront capabilities to any website or blog with just a few lines of code. It does that by adding a “Store” button; when clicked, it dims the background page and overlays a brightly lit store that provides customers with an engaging and fluid shopping experience. Both physical and digital goods can be sold through Wazala stores, which are integrated with both Paypal and Google Checkout. Multiple photos can reflect the options customers choose, and a central dashboard gives owners a view of all store activities. Inventory management options are available, as are alerts when a particular product runs low. Wazala users can also create coupons for storewide, category or specific product use, with options for expiration dates or other restrictions. The creation of California-based Boxador, Wazala is priced ranging from free for up to five products to USD 29.95 per month or USD 299.50 per year for up to 250 products; additional product packs are also available.

Once the domain of large vendors and specialized sites, built-in e-commerce capabilities are now coming to the enterprising masses.