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Simon Mainwaring points us towards Pepsi as they announced a new experiment around barcodes in collaboration with a startup called Stickybits. VentureBeat reports:


Using a barcode-reader application on a smartphone, users can scan barcodes on Pepsi products like soda cans or bottles and access videos and links hidden in the code. Users can also upload their own videos, photos and comments about Pepsi and its products.

All of this is powered by Stickybits, which specializes in tagging barcodes with information and accessing it. Stickybits’ product allows people not only to access information that is already programmed in a barcode, but add more information to it by uploading a video or photo to the barcode for other users to see.

Pepsi thinks the Stickybits pilot is a way of providing consumers information they might want while offering a two-way communication channel, and could conceivably be a vehicle for delivering special deals, or coupons, or promotional rewards.

Photo by Pepsi. Image Pepsi France.

Via Simon Mainwaring (@simonmainwaring)

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