GROWING UP DIGITAL: The Rise of the Net Generation by Don Tapscott is an examination of the first generation to be bathed in bits since birth. These 3 billion children of the baby boomers  are combining demographic muscle and digital mastery to become a force for social transformation.

In a nutshell, because of their access to the digitial media these young people learn, work, think, shop and create differently than their parents.

There is no issue more important to parents, teachers, policy makers, marketers and social activists than understanding this new generation.