Yesterday morning we had the absolute privilege of speaking with Seth Godin in regards to the release of his new book LINCHPIN.

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For those of you who are Seth Godin fans, you will enjoy this discussion, for those of you who are not familiar (the very few left), you will be converted.

It was nice having over 20 questions armed for the experience and only having the need to ask a few. I found myself transported into the conversation as a viewer almost to the point that I had forgotten I was in fact “in it”.

In this interview, Seth discusses the Lizard brain, how he chooses his path and confronts fear and the changing face of industry, organizations and the people needed to create change.

Seth Godin is a New York times best selling author and rated as the most read, individual blogger on the planet by Technorati.

Forbes magazine wrote about Seth “”[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet.”

Thank you Seth for joining us.

Buy the Book here: LINCHPIN.