There is a parable that says if you put a frog into a pot of boiling water; it will jump out straight away. But, if you put a frog in a kettle that is filled with water that is cool and pleasant and then you gradually heat the kettle until it starts boiling, the frog will not become aware of the threat until it is too late. The frog’s survival instincts are geared towards detecting sudden changes.

There are business lessons to be learned from the frog story. Essentially it is a cautionary tale about how change can occur in an organisation – that is, move too fast or aggressively and you may end up with nothing (an empty pot); move more gradually and you may achieve your desired outcomes. If only business was that simple!

However you decide to change your business make sure you have considered all the consequences of the changes proposed and how best to implement them. Change is inevitable and should be embraced. Stagnation is death – the frog learnt this lesson. Be vigilant about recognising external changes in your market – small changes may eventually become industry disruptive events and lead you to great fortune or failure. You won’t be able to predict everything that might happen or make every change you need to. But if you keep your eyes open, always be moving forward and take measured risks you won’t go the way of the frog either…