Introducing B-Cycle. A collaboration between Humana, Trek, and ad house Cripsin Porter + Bogusky, B-Cycle will soon be launching in Denver in the USA, with expansion plans in the works. The idea is simple, walk up to the B-station kiosk, pay, grab a bike, and go — you can drop off the bike at any other B-station with an empty dock.
Interesting concept and one we will do our best to monitor. Pollution, traffic, and rising oil costs are just a few of the reasons why urban transportation needs a facelift. B-cycle is easy, cheap, and sets you free from your car. And it’s powered by the best alternative fuel: you.