It’s Showtime! It is time to stand up, to take responsibility, to get involved and lead the way towards a sustainable  future. It is all about taking 60 minutes of discomfort and inconvenience to give the planet a chance. Take a stand and give world leaders the mandate they need to make the right climate deal.

Earth Hour is calling each individual, every business and every faithful around the world to show their environment concern by turning off their lights for an hour, from 8:30pm to 9:30pm (local time) this Saturday 27 March 2010. This is in support to the fourth year celebration of the Earth Hour, which originated in Sydney, Australia in 2007 when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change. From there, it made a surge of interest from every concern citizen in every country around the world and had quickly become a global sustainability movement. The worldwide environmental activity is viewed to increase public awareness of the need to care for the environment. Along with that is the will to conserve energy, which is depleting alongside the alarming rapid climate change. In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.

Earth Hour is organized by the WWF – the World Wildlife Fund – with almost 5 million supporters and a global network in over 100 countries, it is one of the world’s largest and most respected independent conservation organizations. WWF’s mission is to stop the degradation of the Earth’s natural environment and build a future where people live in harmony with nature.

People across the world from all walks of life will turn off their lights and join together in celebration and contemplation of the one thing we all have in common – our planet. In over 100 countries across the world, iconic landmarks, huge skyscrapers, and large buildings have confirmed their participation in earth Hour. Global landmarks such as the Edinburgh Castle in Scotland, Bosphorous Bridge in Istanbul, Independence Angel in Mexico City, Italy’s Trevi Fountain in Rome and Leaning Tower of Pisa, Victoria Falls in Zimbabwe, India Gate and Red Fort in Delhi as well as China’s most significant historic landmark, the Forbidden city in Beijing will be going dark for 60 minutes in this annual stand against climate change.  They all join a comprehensive list of the world’s great man-made marvels and natural wonders, including the Eiffel Tower, Brandenburg Gate, Hiroshima Peace Memorial, Empire State Building, London Eye, Table Mountain, Christ the Redeemer statue, Sydney Opera House and the world’s tallest building, Burj Khalifa, which will plunge into darkness for Earth Hour contributing to a historic moment in the climate landscape.

Earth Hour has done a lot to raise awareness of climate change issues. But there is more to it than switching off lights for one hour once a year. It is all about giving people a voice on the future of our planet and working together to create a sustainable future for our planet. Earth Hour is open to everybody. It is a call to action for every individual, regardless of location, culture, affinities, or position in life. So sign up now to acknowledge that, you’re switching off for Earth Hour 2010 and make a real difference, whether you develop new uses of technology, stage events, educate or change behavioural patterns and bring about the cultural change that make sustainable living all the rage. It all starts in your local community. So what will you do to become an Earth Hour Innovator?

[via earth hour]

Article By Mel Mueller (Trends Analyst) for uncluttered white spaces:: Mel Mueller is studying Media in Australia and Germany and spends her time jetting back and forth. Mel is an expert on trends and all things that impact the planet be it creative, environmental or inspirational. You can visit Mel’s Posterous:Breeze