Industrial design student Andrew Kim has created a very cool concept creating the square bottle. This is beautiful, and a smart use of space. Not sure if it is manufacturable, but a great idea and design nonetheless. This is an ambitious take on the iconic bottle, going square in the name of eco-friendliness. The new bottle shape would take up far less space in shipping pallets per bottle, and a push-up in the bottom large enough to accommodate the cap of the bottle beneath it would enable stacking. Said cap is offset for better drinkability.

via the dieline