The Movement Project is a platform to fund and create social, environmental, responsible and innovative projects to help create a better planet.  They believe in sharing and humanity and whilst crowd sourcing is not new, it is still gaining momentum as an innovative way to fund projects, market brands or launch a flash mob.

The Movement Project is looking for partners to help the business launch by the 1st of February 2010. See the video, read below and contact the founder to help support this amazing cause.

The MP is an interesting business model, you (the philanthropist, creator, innovator), create a project to help the planet the people on it or the community you engage with. The Movement Project then crowd-sources backers (which they call “movers”) who choose to back (move) your plans by giving the project funds. In return, the Movers get gifts, be it T-Shirts, Caps, Surfboards, or items from the project creators such as an opportunity to become a member of the project or star in the film. The founder, Adam Webb (a good friend of uncluttered white spaces) has recieved interest from all sorts of varying projects form creating wells in Africa to creating a documentary on Music.

All projects have to fit the MP bill. It’s about giving something back. Like giving up a week to help homeless, riding for charity or building a clean water well. Adam says, “We want to help causes that make a difference”.

The site, which is live as of the 1st of February with the functionality to create and move is really quite simple. To make a pledge to a project, click the “Move This Project” button. You will be asked to pick your pledge amount and select a reward.  You get to choose a reward for every pledge you make toward a successfully funded project. Each project has it’s very own list of rewards. You then become a project mover so its important you stay in touch with your project team, help them reach their target..

Every project has a funding goal (any dollar amount) and a time limit (from 1 – 90 days) set by the project creator. When the deadline is reached, there are two possible results:

1. Funding Successful: If a project has met or surpassed its funding goal, all Movers’ credit cards are instantly charged and funds go directly to the project creator. Project creators can now use funds to complete their project and deliver rewards as promised.

2. Funding Unsuccessful: If a project has NOT met its funding goal, all pledges are canceled, money goes back to the backer or mover and that’s it. No change the world. So its up to everyone to share the love.

To learn more or start a “movement” with the Movement Project, send in an application via email to adam@themovementproject.net and tell them about your cause, how much you need to get your project off the ground and where the funds will be going, who benefits and why it’s a worthy cause. Best to attach a picture, video and as much info as you can about your project.

To become a “partner” in the MP… and we are talking invest in the business, contact Adam Webb. To own a piece of this could not only create a better future, but gove you a footprint in an innovative business model that will play a role in revolutionising micro finance (if it fits that bill) and social enterprise in the future.

We will be back in March to review this company as Cool List company.